emotion Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/emotion/ Digital Marketing News: customer experience, social, mobile marketing Mon, 24 Jul 2023 12:22:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png emotion Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/emotion/ 32 32 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 5 ways your website can create an emotional bond with your customer https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/ https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/#respond Mon, 18 Jul 2022 22:03:11 +0000 https://www.marketingtechnews.net/?p=108239 Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions. When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’. Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that... Read more »

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