strategy Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/strategy/ Digital Marketing News: customer experience, social, mobile marketing Wed, 19 Jul 2023 07:42:15 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png strategy Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/strategy/ 32 32 Most marketing managers forced to execute strategies they had no say in https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/ https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/#respond Wed, 19 Jul 2023 07:41:34 +0000 https://www.marketingtechnews.net/?p=109028 More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans. This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey, which indicates a disconnection between business decision-makers and those tasked with delivering... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/feed/ 0 Marketing industry urged to reduce ‘alarming’ digital waste levels https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/ https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/#respond Tue, 18 Jul 2023 08:56:06 +0000 https://www.marketingtechnews.net/?p=109025 Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies. The problem: Managing MarTech Only 17% of companies... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/feed/ 0 74% of marketers embrace simplification amid economic downturn https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/ https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/#respond Tue, 14 Mar 2023 08:32:41 +0000 https://www.marketingtechnews.net/?p=108751 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/feed/ 0 88% of agencies urge new digital channel adoption to drive ROI and growth in 2023 https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/ https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/#respond Tue, 17 Jan 2023 09:20:34 +0000 https://www.marketingtechnews.net/?p=108644 Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023. This was one of the conclusions from a study titled The Advertiser’s Guide to New and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/17/88-of-agencies-urge-new-digital-channel-adoption-to-drive-roi-and-growth-in-2023/feed/ 0 Creating a recession-proof marketing strategy  https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/ https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/#respond Tue, 03 Jan 2023 10:35:08 +0000 https://www.marketingtechnews.net/?p=108589 Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment. Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.”  If marketers have learned anything over the past two plus years, it is that competition... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/feed/ 0 B2B marketing leaders optimistic about marketing strategies despite economic uncertainty https://www.marketingtechnews.net/news/2022/oct/21/b2b-marketing-leaders-optimistic-about-marketing-strategies-despite-economic-uncertainty/ https://www.marketingtechnews.net/news/2022/oct/21/b2b-marketing-leaders-optimistic-about-marketing-strategies-despite-economic-uncertainty/#respond Fri, 21 Oct 2022 09:18:23 +0000 https://www.marketingtechnews.net/?p=108447 Despite around half of B2B marketing leaders globally saying their budgets have been impacted in some way due to current economic conditions, the majority (76%) remain optimistic about their marketing strategy over the next six months. This is according to a new study from LinkedIn, the world’s largest professional network and leading B2B advertising platform.... Read more »

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