thought leadership Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/thought-leadership/ Digital Marketing News: customer experience, social, mobile marketing Tue, 23 May 2023 10:02:33 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png thought leadership Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/thought-leadership/ 32 32 Just 10% of thought leadership is produced by subject matter experts https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/ https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/#respond Tue, 23 May 2023 10:01:26 +0000 https://www.marketingtechnews.net/?p=108918 The latest report from iResearch Services reveals that business development teams are leading the charge when it comes to developing thought leadership content (38%), overtaking their marketing counterparts (32%). By contrast, the findings show that only 10% of thought leadership is produced by subject matter experts, 14% by a designated editorial department and 18% by... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/23/just-10-of-thought-leadership-is-produced-by-subject-matter-experts/feed/ 0 5 things to consider when taking a content-first approach to SEO https://www.marketingtechnews.net/news/2021/dec/06/5-things-to-consider-when-taking-a-content-first-approach-to-seo/ https://www.marketingtechnews.net/news/2021/dec/06/5-things-to-consider-when-taking-a-content-first-approach-to-seo/#respond Mon, 06 Dec 2021 10:35:50 +0000 https://marketingtechnews.net/?p=107717 One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t... Read more »

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