research Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/research/ Digital Marketing News: customer experience, social, mobile marketing Wed, 19 Jul 2023 07:41:38 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png research Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/research/ 32 32 Most marketing managers forced to execute strategies they had no say in https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/ https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/#respond Wed, 19 Jul 2023 07:41:34 +0000 https://www.marketingtechnews.net/?p=109028 More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans. This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey, which indicates a disconnection between business decision-makers and those tasked with delivering... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 Qudo democratises data-powered marketing with ‘freemium’ research platform  https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/ https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/#respond Mon, 27 Mar 2023 07:13:55 +0000 https://www.marketingtechnews.net/?p=108766 New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process.  Its launch signals an important step in the democratisation of data-powered... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/feed/ 0 74% of marketers embrace simplification and sustainability https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/ https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/#respond Tue, 07 Mar 2023 09:29:56 +0000 https://www.marketingtechnews.net/?p=108739 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/feed/ 0 Two-thirds of UK brands are underutilising marketing data https://www.marketingtechnews.net/news/2022/jul/11/two-thirds-of-uk-brands-are-underutilising-marketing-data/ https://www.marketingtechnews.net/news/2022/jul/11/two-thirds-of-uk-brands-are-underutilising-marketing-data/#respond Mon, 11 Jul 2022 08:44:00 +0000 https://www.marketingtechnews.net/?p=108207 Almost two-thirds of UK brands are underutilising their data and limiting its effectiveness by focussing on general analysis activations rather than more sophisticated techniques. While the majority are activating their data – just a small amount of marketers (5%) are not activating their data at all – only 39% of brands are utilising the power... Read more »

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