environment Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/environment/ Digital Marketing News: customer experience, social, mobile marketing Wed, 19 Jul 2023 07:42:15 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png environment Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/environment/ 32 32 Marketing industry urged to reduce ‘alarming’ digital waste levels https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/ https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/#respond Tue, 18 Jul 2023 08:56:06 +0000 https://www.marketingtechnews.net/?p=109025 Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies. The problem: Managing MarTech Only 17% of companies... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/18/marketing-industry-urged-to-reduce-alarming-digital-waste-levels/feed/ 0 Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

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