Automation Archives - Marketing Tech News https://www.marketingtechnews.net/categories/automation/ Digital Marketing News: customer experience, social, mobile marketing Wed, 03 Jan 2024 11:50:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Automation Archives - Marketing Tech News https://www.marketingtechnews.net/categories/automation/ 32 32 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 79% of top marketing executives report boost in ROI using AI tools https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/ https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/#respond Tue, 05 Dec 2023 08:08:42 +0000 https://www.marketingtechnews.net/?p=109279 BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/feed/ 0 85% of consumers not interested in using AI https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/ https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/#respond Tue, 21 Nov 2023 22:09:54 +0000 https://www.marketingtechnews.net/?p=109265 There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist. Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/feed/ 0 88% of marketing and event professionals are using AI https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/ https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/#respond Tue, 07 Nov 2023 08:07:38 +0000 https://www.marketingtechnews.net/?p=109232 Kaltura, a video experience cloud firm, has released a new report titled ‘Riding the Wave: 2024 Survey Report on the Use of AI Technologies in Marketing Teams‘. Based on a global survey involving hundreds of marketing professionals, the report provides a comprehensive overview of AI’s influence on the marketing and events industry, exploring how they... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/07/88-of-marketing-and-event-professionals-are-using-ai/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Clevertouch creates European consultancy and empowers marketers with AI marketing automation https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/ https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/#respond Mon, 23 Oct 2023 12:00:39 +0000 https://www.marketingtechnews.net/?p=109201 Clevertouch Marketing, a marketing technology consulting and service provider, has formed a new strategic team to drive customer conversion from martech across its European client base. This, in conjunction with new AI product development in its proprietary Momentum software, will bring productivity in martech to the forefront, at a time when marketers need it most... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/23/clevertouch-creates-european-consultancy-and-empowers-marketers-with-ai-marketing-automation/feed/ 0 SAS’ martech platform integrates with generative AI  https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/ https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/#respond Mon, 25 Sep 2023 21:50:48 +0000 https://www.marketingtechnews.net/?p=109142 SAS’ marketing customers can now enjoy the power of generative AI. SAS Customer Intelligence 360 can now be integrated with generative AI providers for assistance in streamlining marketing planning, content creation, and journey design activities.  Customers can use generative AI capabilities for the whole customer engagement life cycle, from marketing planning and audience creation to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/25/sas-martech-platform-integrates-with-generative-ai/feed/ 0 Three-quarters of firms delay AI due to ethics concerns https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/ https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/#respond Mon, 18 Sep 2023 08:42:55 +0000 https://www.marketingtechnews.net/?p=109133 More than half (51.3%) of global marketing leaders say that cost is a major challenge when adopting AI and automation into marketing operations according to a new study. The research into emerging AI was conducted by workforce solutions and marketing operations consultancy, Algomarketing.  This first-of-its-kind study surveyed over 300 global marketing leaders working in firms... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/18/three-quarters-of-firms-delay-ai-due-to-ethics-concerns/feed/ 0 Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/ https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/#respond Wed, 13 Sep 2023 15:51:01 +0000 https://www.marketingtechnews.net/?p=109130 Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more »

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