Big Data Archives - Marketing Tech News https://www.marketingtechnews.net/categories/big-data/ Digital Marketing News: customer experience, social, mobile marketing Thu, 21 Dec 2023 18:19:57 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Big Data Archives - Marketing Tech News https://www.marketingtechnews.net/categories/big-data/ 32 32 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 90% of Brits don’t know how companies use their data https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/ https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/#respond Wed, 22 Nov 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109268 As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/feed/ 0 Customer adoption of Amperity for paid media soars to over 50% https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/ https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/#respond Wed, 01 Nov 2023 15:34:49 +0000 https://www.marketingtechnews.net/?p=109227 Amperity, an AI-powered enterprise customer data platform (CDP) for consumer brands, has announced more than 50% of its customer base has adopted Amperity for Paid Media. The rapid adoption of this new application of Amperity demonstrates the important role first-party data will play in informing paid media strategies. Since its launch in May 2023, Amperity... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/01/customer-adoption-of-amperity-for-paid-media-soars-to-over-50/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Amperity recognised as a leader in Snowflake’s Modern Marketing Data Stack report https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/ https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/#respond Mon, 09 Oct 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109158 Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/feed/ 0 Three quarters of marketers’ positive outlook holds steady amid rapid digital acceleration https://www.marketingtechnews.net/news/2023/sep/05/three-quarters-of-marketers-positive-outlook-holds-steady-amid-rapid-digital-acceleration/ https://www.marketingtechnews.net/news/2023/sep/05/three-quarters-of-marketers-positive-outlook-holds-steady-amid-rapid-digital-acceleration/#respond Tue, 05 Sep 2023 10:35:45 +0000 https://www.marketingtechnews.net/?p=109117 Econsultancy, a global provider of digital marketing and ecommerce insights and training, today revealed an early snapshot from its annual Future of Marketing report, which revealed marketers’ positive industry outlook remains steadfast despite a prolonged rocky economic environment. Despite the crises which have characterised the last few years, more than three quarters (76%) of marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/05/three-quarters-of-marketers-positive-outlook-holds-steady-amid-rapid-digital-acceleration/feed/ 0 Google Cloud partner digs into generative AI for marketers https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/ https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/#respond Fri, 01 Sep 2023 16:59:30 +0000 https://www.marketingtechnews.net/?p=109110 If you are worried that generative AI is coming for your jobs then the recent Google Cloud Next event may have caused palpitations. But don’t worry just yet, as this solution appears to be marked out as friend rather than foe. Typeface, a generative AI app provider, announced the launch of an integrated generative AI... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/01/google-cloud-partner-digs-into-generative-ai-for-marketers/feed/ 0 Emplifi unveils unified analytics for insights into the customer journey https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/ https://www.marketingtechnews.net/news/2023/aug/22/emplifi-unveils-unified-analytics-for-insights-into-the-customer-journey/#respond Tue, 22 Aug 2023 17:00:19 +0000 https://www.marketingtechnews.net/?p=109093 Customer engagement platform Emplifi, has launched of Unified Analytics, an integrated solution that aggregates, analyses, and presents customer data in an easily digestible format. As an integral component of Emplifi’s Customer Engagement platform, Unified Analytics provides deep business insights that can vastly improve the customer experience by bringing together social media data, customer service and... Read more »

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