Mark Jones, Author at Marketing Tech News

Interview: Making the marketer’s leap from B2B to B2C with Albert Heijn’s Eva Vree

Mark Jones — Mon, 22 Oct 2018 15:17:16 +0000

Eva Vree is a senior creative content specialist for the online arm of Dutch supermarket giant Albert Heijn, and notably made an internal leap from the B2B side of the business - a role she’d held for two years - to the consumer side, just over two months ago.

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Brands are wrestling with personalisation, more than any other marketing tactic

Mark Jones — Fri, 19 Oct 2018 14:29:33 +0000

Achieving a fully-personalised customer experience is something today’s marketing professionals dream about, where each customer feels the brand knows them and can anticipate their every need. Get that right, and sales and loyalty will follow.

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Amazon first port of call for nearly half of online shoppers

Mark Jones — Thu, 18 Oct 2018 12:05:55 +0000

In a report highlighting the retail giant’s growing monopoly in the world of e-commerce - if that were needed - inRiver surveyed some 6,000 consumers across Europe and found that just one in ten (11 percent) of shoppers will head to a brand’s website in the initial stage of purchase. Just 28 percent turned to a search engine. Instead, nearly half of shoppers (45 percent) head straight for Amazon.

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How to unlock your brand’s visual identity

Mark Jones — Thu, 18 Oct 2018 09:47:40 +0000

Grant Munro is the senior VP of Shutterstock Custom, and an expert in changing the way brands - including AB InBev, L’Oréal, Nestlé, and McDonald’s - develop the way they present themselves visually to customers.

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US telco giant Sprint sells mobile ad arm to InMobi

Mark Jones — Wed, 17 Oct 2018 14:21:16 +0000

US telecoms firm Sprint has sold Pinsight Media, its mobile and data advertising company, to Indian-headquartered martech group InMobi. The all-stock deal, the terms of which weren’t confirmed, comes as the carrier awaits approval from the FCC (Federal Communications Commission) to merge with T-Mobile.

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Customer comms giant Twilio to acquire SendGrid for $2bn

Mark Jones — Tue, 16 Oct 2018 10:23:32 +0000

Twilio has entered into an agreement to acquire email API platform SendGrid in a $2bn (£1.82bn) bid to build out its leading Platform-as-a-Service, which virtualises the world’s telecoms infrastructure through APIs.

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Change-maker consultancies are lagging with their own digital marketing

Mark Jones — Fri, 12 Oct 2018 11:53:43 +0000

The result is that many of these companies - which tout expertise in digital transformation strategies - are not landing in front of their target audience in an evermore competitive and crowded digital marketplace.

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Why retail marketers should sideline AR and VR technology, at least for a while

Mark Jones — Thu, 11 Oct 2018 15:41:31 +0000

Marketers are always on the hunt for the latest in innovative tech in a quest to snare prospective customers with the wow-factor. Augmented reality (AR) and virtual reality (VR) are two such technologies touted as the next to revolutionise the retail landscape, however, a new study by Censuswide and payments provider Klarna suggests customers don’t share the same enthusiasm.

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Adobe reveals Magento integrations following acquistion this year

Mark Jones — Wed, 10 Oct 2018 14:49:36 +0000

The announcement was made at Magento Live Europe in Barcelona, where Adobe’s senior VP of commerce, Mark Lavelle (formerly Magento CEO), explained the goal behind the cloud-to-cloud integrations: “Consumers expect every interaction with a brand to be contextual, intuitive and meaningful, but companies have struggled to consistently deliver personalised experiences across the myriad of touchpoints.

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Search accounts for half of digital ad spend in first half of 2018, finds IAB UK

Mark Jones — Wed, 10 Oct 2018 11:49:25 +0000

Search accounted for half of all digital ad spend in the UK in the first half of 2018, according to the latest Digital Adspend report published by the IAB UK (Internet Advertising Bureau) and PwC.

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