Commerce Archives - Marketing Tech News

MikMak unveils platform innovations, including one-click purchasing options

Duncan MacRae — Thu, 14 Dec 2023 12:50:57 +0000

MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift,... Read more »

The post MikMak unveils platform innovations, including one-click purchasing options appeared first on Marketing Tech News.

51% of UK consumers admit to deliberately trying to withhold their personal information

Duncan MacRae — Wed, 13 Dec 2023 07:54:44 +0000

Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

The post 51% of UK consumers admit to deliberately trying to withhold their personal information appeared first on Marketing Tech News.

Festive shoppers are 81% more likely to click on personalised content this year

Duncan MacRae — Tue, 12 Dec 2023 06:37:26 +0000

Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

The post Festive shoppers are 81% more likely to click on personalised content this year appeared first on Marketing Tech News.

Omnicom Media Group partners with logistics app Glovo

Duncan MacRae — Wed, 06 Dec 2023 08:49:15 +0000

Omnicom Media Group (OMG), the media services division of Omnicom Group, has formed a strategic partnership with last-mile logistics app Glovo that will provide a wide range of benefits to Omnicom clients including elevated data insights, retail media benefits and first-look access to Glovo’s innovation roadmap. The announcement marks the first partnership between Glovo and... Read more »

The post Omnicom Media Group partners with logistics app Glovo appeared first on Marketing Tech News.

90% of Brits don’t know how companies use their data

Duncan MacRae — Wed, 22 Nov 2023 10:28:18 +0000

As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

The post 90% of Brits don’t know how companies use their data appeared first on Marketing Tech News.

1 in 3 customer service agents may quit soon

Duncan MacRae — Wed, 01 Nov 2023 09:53:54 +0000

Two-thirds of customer service agents report that their job is as difficult or more difficult than it was a year ago. More than one in four agents say they are unhappy in their roles, and one in three is considering quitting in the next year. This is according to research carried out by the Call... Read more »

The post 1 in 3 customer service agents may quit soon appeared first on Marketing Tech News.

Digital marketing skills show positive growth but sector demands outpace professional development

Duncan MacRae — Tue, 24 Oct 2023 14:09:58 +0000

Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries. This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

The post Digital marketing skills show positive growth but sector demands outpace professional development appeared first on Marketing Tech News.

UK shoppers desire AI-driven retail experiences but are wary of its use

Duncan MacRae — Thu, 24 Aug 2023 10:14:36 +0000

Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

The post UK shoppers desire AI-driven retail experiences but are wary of its use appeared first on Marketing Tech News.

Tesco Media and Insight Platform launches media partnership with Pinterest

Duncan MacRae — Tue, 13 Jun 2023 10:07:21 +0000

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

The post Tesco Media and Insight Platform launches media partnership with Pinterest appeared first on Marketing Tech News.

Just 1% of consumers do not utilise subscription shopping services

Duncan MacRae — Tue, 16 May 2023 13:28:22 +0000

Despite cost of living pressures, 86% of UK shoppers have increased, or at least maintained, their spending on subscriptions over the last year, while 78% intend to ringfence or increase their subscription spending in the months ahead. Only 1% in the UK and across all markets surveyed now do not consider themselves to be subscribers... Read more »

The post Just 1% of consumers do not utilise subscription shopping services appeared first on Marketing Tech News.