Marketing Tech News https://www.marketingtechnews.net/ Digital Marketing News: customer experience, social, mobile marketing Mon, 08 Jan 2024 09:52:50 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Marketing Tech News https://www.marketingtechnews.net/ 32 32 Sonobi and Experian team up for enhanced targeting https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/ https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/#respond Mon, 08 Jan 2024 09:52:48 +0000 https://www.marketingtechnews.net/?p=109356 Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian. By partnering with Experian, Sonobi believes it has increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/feed/ 0 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 Accenture acquires Jixie’s intelligent digital marketing platform https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/ https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/#respond Wed, 03 Jan 2024 11:22:25 +0000 https://www.marketingtechnews.net/?p=109344 Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group – helping Indonesian clients deliver more personalised experiences to enhance customer engagement... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/#respond Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/feed/ 0 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/ https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/#respond Mon, 18 Dec 2023 14:22:11 +0000 https://www.marketingtechnews.net/?p=109335 Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/feed/ 0 MikMak unveils platform innovations, including one-click purchasing options https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/ https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/#respond Thu, 14 Dec 2023 12:50:57 +0000 https://www.marketingtechnews.net/?p=109323 MikMak, a software company that helps the world’s leading brands grow commerce-first, has unveiled the latest innovations to MikMak 3.0, its e-commerce enablement and analytics platform. These product enhancements, coupled with MikMak’s new partnership with leading global advisor on consumer behaviour, Circana, will offer brands insights on how digital marketing influences their offline sales lift,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/14/mikmak-unveils-platform-innovations-including-one-click-purchasing-options/feed/ 0 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/feed/ 0 Festive shoppers are 81% more likely to click on personalised content this year https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/ https://www.marketingtechnews.net/news/2023/dec/12/festive-shoppers-are-81-more-likely-to-click-on-personalised-content-this-year/#respond Tue, 12 Dec 2023 06:37:26 +0000 https://www.marketingtechnews.net/?p=109305 Festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalised product recommendations and content. This is according to global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and... Read more »

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