Carrie Webb, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 29 Apr 2021 10:11:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Carrie Webb, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why Covid-19 has taught content marketers the importance of going back to basics https://www.marketingtechnews.net/news/2021/apr/29/why-covid-19-has-taught-content-marketers-the-importance-of-going-back-to-basics/ https://www.marketingtechnews.net/news/2021/apr/29/why-covid-19-has-taught-content-marketers-the-importance-of-going-back-to-basics/#comments Thu, 29 Apr 2021 10:07:18 +0000 http://marketingtechnews.net/?p=106951 Covid-19 has changed the way in which the world works and, like every other industry, marketing found itself in turmoil in March 2020. As consumer priorities and behaviours dramatically altered, marketing strategies naturally had to fall in line or by the wayside. Brands navigated forward carefully, questioning whether they should pivot strategy for the climate... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/29/why-covid-19-has-taught-content-marketers-the-importance-of-going-back-to-basics/feed/ 1 Why you need to ensure your content works as hard as it can https://www.marketingtechnews.net/news/2021/mar/10/why-you-need-to-ensure-your-content-works-as-hard-as-it-can/ https://www.marketingtechnews.net/news/2021/mar/10/why-you-need-to-ensure-your-content-works-as-hard-as-it-can/#respond Wed, 10 Mar 2021 13:12:50 +0000 http://marketingtechnews.net/?p=106819 Content now needs to work harder than ever to cut through the noise, resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands leveraging content in one form or another,... Read more »

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