Mobile Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/mobile/ Digital Marketing News: customer experience, social, mobile marketing Fri, 20 Jan 2023 07:45:04 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Mobile Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/mobile/ 32 32 Demand for mobile services booms, while consumer spend cools  https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/ https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/#respond Fri, 20 Jan 2023 07:44:53 +0000 https://www.marketingtechnews.net/?p=108656 data.ai (formerly App Annie), a mobile data analytics provider, reveals in its annual State of Mobile 2023 Report that demand for mobile apps accelerated last year while consumer spend shrank. Downloads grew to 255 billion (+11% YoY), and hours spent peaked at 4.1 trillion (+9% YoY). Meanwhile, consumer spending across all app stores, including third-party Android marketplaces in... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/20/demand-for-mobile-services-booms-while-consumer-spend-cools/feed/ 0 Shoppers prefer to purchase via mobile phone after visiting stores https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/ https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/#respond Wed, 16 Nov 2022 10:38:19 +0000 https://www.marketingtechnews.net/?p=108526 Entering the 2022 holiday season, consumers are increasingly embracing a hybrid shopping experience that couples in-store visits with digital tools that optimise the buying process. This is according to a global survey of nearly 3,000 customers commissioned by cloud communications platform Sinch.  Shoppers prefer retailers that super-charge the in-person experience by layering on a level... Read more »

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]]> https://www.marketingtechnews.net/news/2022/nov/16/shoppers-prefer-to-purchase-via-mobile-phone-after-visiting-stores/feed/ 0 65% of app marketers trialling new ways to target paying users https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/ https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/#respond Wed, 07 Sep 2022 08:17:00 +0000 https://www.marketingtechnews.net/?p=108355 Nearly two thirds (65%) of app developers and marketers are searching for new ways of targeting new paying users without IDFA, cookies or data privacy issues. This is according to the latest research from AdTech company Bango. Even with Google’s recent announcement that they are postponing the removal of cookies once again, changes such as... Read more »

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]]> https://www.marketingtechnews.net/news/2022/sep/07/65-of-app-marketers-trialling-new-ways-to-target-paying-users/feed/ 0 Rewarded ads embedded in gameplay generate 2.5x more revenue for developers than static menus https://www.marketingtechnews.net/news/2021/jul/16/rewarded-ads-embedded-in-gameplay-generate-2-5x-more-revenue-for-developers-than-static-menus/ https://www.marketingtechnews.net/news/2021/jul/16/rewarded-ads-embedded-in-gameplay-generate-2-5x-more-revenue-for-developers-than-static-menus/#respond Fri, 16 Jul 2021 07:21:00 +0000 http://marketingtechnews.net/?p=107185 Mobile performance advertising platform, Vungle, has released its 2021 In-App Ad Placement Revenue Report – a first-of-its-kind study that lets mobile publishers forecast the revenue impact that different types of ad placements can have on their games and apps.  The report identifies key differences in earning potential between rewarded ads placed at different points throughout... Read more »

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