TVSquared Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/tvsquared/ Digital Marketing News: customer experience, social, mobile marketing Tue, 02 Nov 2021 11:27:30 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png TVSquared Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/tvsquared/ 32 32 TVSquared launches cross-platform analytics solution in UK and Germany https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/#respond Tue, 02 Nov 2021 11:27:27 +0000 https://marketingtechnews.net/?p=107643 TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV. By using smart TV viewership data and direct publisher... Read more »

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