DOOH Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/dooh/ Digital Marketing News: customer experience, social, mobile marketing Tue, 12 Sep 2023 12:36:59 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png DOOH Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/dooh/ 32 32 UK advertisers expected to increase programmatic DOOH spend by a third https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/ https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/#respond Tue, 12 Sep 2023 12:36:54 +0000 https://www.marketingtechnews.net/?p=109123 VIOOH, a global digital out of home (DOOH) supply-side platform, has released its annual research into the programmatic DOOH market. The findings show that the future of programmatic DOOH (prDOOH) remains strong with its popularity surging, especially in the UK. Across campaigns UK advertisers have worked on in the past 12-18 months, on average nearly a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/12/uk-advertisers-expected-to-increase-programmatic-dooh-spend-by-a-third/feed/ 0 ‘Huge opportunity’ for marketers to engage with students through DOOH advertising https://www.marketingtechnews.net/news/2021/aug/05/huge-opportunity-for-marketers-to-engage-with-students-through-dooh-advertising/ https://www.marketingtechnews.net/news/2021/aug/05/huge-opportunity-for-marketers-to-engage-with-students-through-dooh-advertising/#respond Thu, 05 Aug 2021 11:08:25 +0000 http://marketingtechnews.net/?p=107248 There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner. After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming... Read more »

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