CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ Digital Marketing News: customer experience, social, mobile marketing Wed, 03 Jan 2024 11:50:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ 32 32 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/ https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/#respond Mon, 18 Dec 2023 14:22:11 +0000 https://www.marketingtechnews.net/?p=109335 Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/feed/ 0 57% of UK consumers say digital bliss a must for festive fun https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/ https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/#respond Fri, 08 Dec 2023 09:40:43 +0000 https://www.marketingtechnews.net/?p=109301 A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/feed/ 0 VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/ https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/#respond Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/feed/ 0 Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/#respond Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/27/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/feed/ 0 55% of marketers report managing more than 1,000 assets and five channels  https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/ https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/#respond Mon, 20 Nov 2023 16:43:13 +0000 https://www.marketingtechnews.net/?p=109262 Enterprise CMS Storyblok‘s survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage.  The increasing complexity of marketing is leading to more mistakes and time lost to admin tasks. For example, 37% of marketers say they spend between 5-10 hours each... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/feed/ 0 itsu picks TMW Unlimited as new CRM agency https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/ https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/#respond Thu, 16 Nov 2023 08:46:25 +0000 https://www.marketingtechnews.net/?p=109250 itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner – the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant sales and a record number of restaurant openings. TMW Unlimited will begin... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/16/itsu-picks-tmw-unlimited-as-new-crm-agency/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Amperity recognised as a leader in Snowflake’s Modern Marketing Data Stack report https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/ https://www.marketingtechnews.net/news/2023/oct/09/amperity-recognised-as-a-leader-in-snowflakes-modern-marketing-data-stack-report/#respond Mon, 09 Oct 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109158 Amperity, an AI-powered customer data platform (CDP) for enterprise brands, has been recognised as a Customer Data Activation Leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the... Read more »

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