Organic Search Archives - Marketing Tech News https://www.marketingtechnews.net/categories/organic-search/ Digital Marketing News: customer experience, social, mobile marketing Tue, 14 Nov 2023 08:23:40 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Organic Search Archives - Marketing Tech News https://www.marketingtechnews.net/categories/organic-search/ 32 32 Oracle Cloud Infrastructure utilised by Microsoft for Bing conversational search https://www.marketingtechnews.net/news/2023/nov/14/oracle-cloud-infrastructure-utilised-by-microsoft-for-bing-conversational-search/ https://www.marketingtechnews.net/news/2023/nov/14/oracle-cloud-infrastructure-utilised-by-microsoft-for-bing-conversational-search/#respond Tue, 14 Nov 2023 08:23:36 +0000 https://www.marketingtechnews.net/?p=109248 Oracle has signed a multi-year agreement with Microsoft to support the explosive growth of AI services. Microsoft is using Oracle Cloud Infrastructure (OCI) AI infrastructure, along with Microsoft Azure AI infrastructure, for inferencing of AI models that are being optimised to power Microsoft Bing conversational searches daily. Leveraging the Oracle Interconnect for Microsoft Azure, Microsoft... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/14/oracle-cloud-infrastructure-utilised-by-microsoft-for-bing-conversational-search/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 MediaVision introduces ‘ground-breaking’ predictive SEO tool https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/ https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/#respond Fri, 20 May 2022 22:33:58 +0000 https://www.marketingtechnews.net/?p=108019 MediaVision, the integrated digital performance agency, has unveiled a new tech stack giving advertisers the keys to predictive SEO, weekly share of search data, and digital demand tracking at a brand and product level. The company claims the tech marks a significant development in the performance market’s capabilities, and is designed to fill the gaps... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/20/mediavision-introduces-ground-breaking-predictive-seo-tool/feed/ 0 Kevin the Carrot ranked most Googled Christmas advert character https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/ https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/#comments Tue, 04 Jan 2022 10:16:08 +0000 https://marketingtechnews.net/?p=107754 Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends. The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character. The data as compiled... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/feed/ 1 The ‘cyber five’: Prepping search strategies for peak retail https://www.marketingtechnews.net/news/2020/nov/19/the-cyber-five-prepping-search-strategies-for-peak-retail/ https://www.marketingtechnews.net/news/2020/nov/19/the-cyber-five-prepping-search-strategies-for-peak-retail/#comments Thu, 19 Nov 2020 16:56:11 +0000 http://marketingtechnews.net/?p=106333 Black Friday and Cyber Monday, previously competitor sale days, now look set to emerge as one event – a giant ecommerce extravaganza – thanks to increased ecommerce uptake among consumers. The five days from the American Thanksgiving holiday on Thursday 26th November through to the following Cyber Monday are now dubbed the ‘Cyber Five’. This... Read more »

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]]> https://www.marketingtechnews.net/news/2020/nov/19/the-cyber-five-prepping-search-strategies-for-peak-retail/feed/ 1 Personalisation strategies analysed: Potent brand messages found – if not 100% hit rate https://www.marketingtechnews.net/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/ https://www.marketingtechnews.net/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/#respond Wed, 22 May 2019 21:49:20 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/ Personalisation may seem more of a proclamation today - and while only half of consumers are actively signing up for a personalised experience right now, the numbers are only going to go up.

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]]> https://www.marketingtechnews.net/news/2019/may/22/mckinsey-muses-personalisation-and-finds-potent-brand-messages-if-not-100-hit-rate/feed/ 0 Google slapped with €1.49bn EU fine for antitrust in advertising https://www.marketingtechnews.net/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/ https://www.marketingtechnews.net/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/#respond Wed, 20 Mar 2019 13:34:15 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/ Google has been fined €1.49 billion (£1.28bn) by the European Commission for breaching antitrust rules for its online advertising services.

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]]> https://www.marketingtechnews.net/news/2019/mar/20/google-slapped-149bn-eu-fine-antitrust-advertising/feed/ 0 SEO ranking: The factors you need to focus on in 2018 https://www.marketingtechnews.net/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/ https://www.marketingtechnews.net/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/#respond Mon, 22 Oct 2018 08:13:47 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/ Search engine optimisation (SEO) is not what it used to be. No surprise there, just think of an industry that hasn’t changed over the years. The reason SEO isn’t the same, however, is because the rules and ethics keep changing and are pretty much rewritten every year. It’s not easy to keep up with this and Google like it that way. So, looking at your own website and the results you want to achieve, what gave you a positive return last year may not work at all in 2018.

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]]> https://www.marketingtechnews.net/news/2018/oct/22/seo-ranking-factors-you-need-focus-2018/feed/ 0 ‘Project Dragonfly’: Google’s rumoured censor-friendly launch in China https://www.marketingtechnews.net/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/ https://www.marketingtechnews.net/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/#respond Wed, 10 Oct 2018 10:35:36 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/ It’s common knowledge that Google, as present as it is in our daily lives, does not enjoy the same ubiquity in China, and hasn’t done for eight years. Leaked meeting minutes from the corporation, however, suggest that could be about to change.

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]]> https://www.marketingtechnews.net/news/2018/oct/10/project-dragonfly-googles-rumoured-censor-friendly-launch-china/feed/ 0 Two-thirds of people don’t know difference between Google paid and organic search results https://www.marketingtechnews.net/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/ https://www.marketingtechnews.net/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/#respond Thu, 06 Sep 2018 08:16:20 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/06/two-thirds-people-dont-know-difference-between-google-paid-and-organic-search-results/ It can’t be argued that Google is deliberately deceiving users - paid search results are marked as such - but it should be of some concern that, in a climate of debate over ad transparency - the world’s biggest and most dominant advertising company is hedging a major stake of its revenue on a misinformed click.

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