Exploring the landscape for mega events: On the cusp of a new universe
Opinion The future of major events and exhibitions is undoubtedly entering the most significant period of transformation that the event sector has have seen. The 'mega events' like CES, MWC, and the ADIPECs of the world have been forensically examined as the event sector does the exact opposite of waiting with bated breath. Instead, we’ve witnessed a creative and relentless drive for change as events businesses bravely explore new methods to deliver immersive and meaningful experiences to...