marketing tech Archives - Marketing Tech News

NordVPN Teams sees digital marketers increasingly at risk of cyberattack

Fin Strathern — Fri, 10 Sep 2021 09:17:31 +0000

According to Expert Market Research, the global digital marketing industry is now valued at $305 billion (£220bn) and is expected to reach $807 billion (£581BN) in 2026, with an estimated CAGR of 17.6%. In such a growing market, cybercriminals are always vying for a share of the cake. Hundreds of marketing firms are targeted by... Read more »

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Old School: The forgotten tech making a comeback with marketers

Dan Izzard — Mon, 16 Aug 2021 12:50:51 +0000

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. There... Read more »

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MarketingTech partners with Publisher’s Toolbox to accelerate digital growth

Hannah Pinchbeck — Tue, 06 Oct 2020 08:53:25 +0000

With tough economic conditions prevailing even before the devastating impact of Covid-19, independent publishers everywhere are looking at ways to reduce expenditure while continuing to offer high-quality content to their communities. With one eye on future scalability and growth, MarketingTech have partnered with Publisher’s Toolbox , digital platform specialists with a commitment to supporting independent... Read more »

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Key practices for tech brands to drive brand love in today’s tumultuous climate

Nadira Rafeek — Wed, 09 Sep 2020 10:41:05 +0000

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in... Read more »

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#DMWF Virtual 2020: eShow Preview

Hannah Pinchbeck — Fri, 04 Sep 2020 12:52:09 +0000

The #DMWF Virtual exhibitor ‘stands’ are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual... Read more »

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How to choose the right CMS for your organisation

Rajat Kanodia — Wed, 10 Jun 2020 12:38:47 +0000

A Content Management System (CMS) is the backbone of your websites or mobile sites and enables your business to drive better customer experience (CX) and engagement with your brands. A wrong decision in choosing the CMS can derail your plans to achieve your long-term business goals. Once you choose a CMS, it is never going... Read more »

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