customer engagement Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customer-engagement/ Digital Marketing News: customer experience, social, mobile marketing Wed, 28 Jun 2023 09:07:04 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png customer engagement Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/customer-engagement/ 32 32 Braze unveils additions to its AI capabilities to enhance customer engagement  https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/ https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/#respond Wed, 28 Jun 2023 09:07:00 +0000 https://www.marketingtechnews.net/?p=108978 Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/feed/ 0 80% of firms plan to implement conversational customer engagement https://www.marketingtechnews.net/news/2022/mar/14/80-of-firms-plan-to-implement-conversational-customer-engagement/ https://www.marketingtechnews.net/news/2022/mar/14/80-of-firms-plan-to-implement-conversational-customer-engagement/#respond Mon, 14 Mar 2022 13:31:00 +0000 https://marketingtechnews.net/?p=107894 Nearly 80% of companies have, or intend to implement, conversational customer engagement technologies – the ability to communicate interactively with customers from one digital channel to another while retaining context. The companies believe this will improve customer experience, according to a new collaborative study from IDC and Sinch.  Of those, more than half will do... Read more »

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