acquistion Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/acquistion/ Digital Marketing News: customer experience, social, mobile marketing Tue, 04 Jul 2023 07:39:27 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png acquistion Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/acquistion/ 32 32 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/feed/ 0 Intuit to acquire email marketing platform Mailchimp for $12 billion https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/ https://www.marketingtechnews.net/news/2021/sep/24/intuit-to-acquire-email-marketing-platform-mailchimp-for-12-billion/#respond Fri, 24 Sep 2021 07:18:14 +0000 http://marketingtechnews.net/?p=107431 Intuit, the financial software company behind TurboTax, QuickBooks, Mint and Credit Karma, has agreed to buy Mailchimp for $12 billion (£8.8bn). Mailchimp is a marketing automation platform and email marketing service, used by businesses to manage their mailing lists and create email marketing campaigns and automations to send to customers. Geared specifically towards growing small... Read more »

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