trust Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/trust/ Digital Marketing News: customer experience, social, mobile marketing Tue, 07 Mar 2023 09:30:07 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png trust Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/trust/ 32 32 74% of marketers embrace simplification and sustainability https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/ https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/#respond Tue, 07 Mar 2023 09:29:56 +0000 https://www.marketingtechnews.net/?p=108739 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/07/74-of-marketers-embrace-simplification-and-sustainability/feed/ 0 Creating a data ecosystem built on consumer trust https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/ https://www.marketingtechnews.net/news/2021/sep/27/creating-a-data-ecosystem-built-on-consumer-trust/#comments Mon, 27 Sep 2021 14:24:31 +0000 http://marketingtechnews.net/?p=107343 It’s time to build an ecosystem that is rooted in consumer trust and puts the consumer first, says Tim Geenen, managing director, Addressability Europe at LiveRamp. The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result,... Read more »

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