Matt Hallett, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 22 Mar 2023 10:09:30 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Matt Hallett, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 MillerKnoll selects Amperity to accelerate first-party data strategy https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/ https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/#respond Wed, 22 Mar 2023 10:09:23 +0000 https://www.marketingtechnews.net/?p=108779 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced MillerKnoll has selected Amperity to maximise the value of its omnichannel data through the delivery of relevant, personalised customer experiences. With Amperity, MillerKnoll will be able to leverage its customer data to reach more consumers, while enriching advertising campaigns through insights on... Read more »

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]]> https://www.marketingtechnews.net/news/2023/mar/22/millerknoll-selects-amperity-to-accelerate-first-party-data-strategy/feed/ 0 Data clean rooms are hot right now, but CDPs remain critical to marketing https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/ https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/#respond Wed, 15 Mar 2023 16:48:26 +0000 https://www.marketingtechnews.net/?p=108769 Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades. In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run,... Read more »

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