Marcel Hiollerbach, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 28 Nov 2022 09:31:48 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Marcel Hiollerbach, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Navigating the choppy waters of social commerce https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/ https://www.marketingtechnews.net/news/2022/nov/28/navigating-the-choppy-waters-of-social-commerce/#respond Mon, 28 Nov 2022 09:31:32 +0000 https://www.marketingtechnews.net/?p=108561 Marcel Hiollerbach, chief innovation officer at Productsup, analyses the current social commerce landscape and how businesses can use tech to minimise commerce anarchy. Social commerce’s domination has been a long time coming with 44% of the world’s population already using social media. Turning these growing platforms into commerce platforms was a natural next step with... Read more »

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