Student Beans launches tech to connect brands with 5 million potential customers

Student loyalty network Student Beans has unveiled a new brand in its audience verification technology - Beans iD.

The newly-launched tech will enable brands to provide securely gated discounts and incentives to verified members of six key in-demand consumer groups:

• Students (through Student Beans)• Graduates (through Grad Beans)• Healthcare professionals• Military and Armed Forces• First Responders• Teachers

In the UK, there are over five million...

4 August 2022 | Branding

Less than half of UK businesses respond to online reviews

Smiley faces with a tick next to a happy face.

Just 44% of UK business respond to online reviews, according to a cross-category online brand reputation study of more than 500 organisations.

Moreover, 38% do not have local branch pages, and less than half (42%) employ UTM performance marketing tracking.

The study, conducted by digital performance marketing agency DAC Group, audited businesses across seven categories - automotive, fashion, finance, health & fitness, food & beverage, land & property and...

13 July 2022 | Best Practice

Vast majority of consumers rely on video when shopping online

Two women looking at a laptop screen.

85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove.

As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey.

Some of the study's key findings include:

· Almost half of consumers worldwide (48%) say that video increases their confidence to shop...

28 June 2022 | E-Commerce

A quarter of Brits plan to sign up to more subscription services

Netflix on a tablet.

24% of UK consumers plan to sign up for more subscription services, according to a survey conducted by Recurly, a subscription management and billing platform.

The study also revealed that consumers are more loyal (59%) and tend to spend more money (45%) with brands and businesses they subscribe to.

Conducted this year, the survey of more than 2,000 consumers highlights that most (93%) spend up to £150 per month on subscriptions, and are now more willing to spend their...

13 June 2022 | CMO

Primark steps up role of digital with launch of new website

Primark Website Launch - Homepage Hero Shot.

Primark has unveiled the latest stage in its digital strategy with the launch of its new website.

Created to better connect the journey between searching online and then shopping in store, the new site features thousands of products from across Primark’s best-selling ranges, as well as a fresh design, enhanced navigation and a new feature that allows customers to check stock availability in their local store.

Launching first in the UK, before rolling out to...

25 April 2022 | Branding

Faltering consumer confidence sees expectations around spending plummet

A pile of £20 notes.

Almost a quarter (24%) of consumers plan to spend less across six key sectors: travel, luxury, retail, automotive, technology and financial services.

This is according to new research from RAPP and Code (part of Omnicom Precision Marketing Group). Two years of a global pandemic, economic uncertainty and now macro-level global events have unsurprisingly caused consumer behaviour to constantly shift, making it hard for brands to keep up. Now as confidence hits rock bottom, brands...

14 April 2022 | Commerce

Ted Baker taps BigCommerce’s platform to launch online store

A Ted Maker model carrying a plant.

BigCommerce, an Open SaaS eCommerce platform for fast-growing and established brands, has launched a composable, modern eCommerce experience for Ted Baker, the UK-based global lifestyle brand. 

Built on BigCommerce’s transformational multi-storefront (MSF) headless solution, Ted Baker uses a single BigCommerce store to operate multiple unique storefronts and leverage the platform’s ever-evolving partner network to strengthen its posture as a digital-first...

15 March 2022 | E-Commerce

43% of Brits ditch online checkouts at the last minute in favour of Amazon

A supermarket checkout.

14% of consumers browse online stores every day without any intention to buy anything at all, according to a study by Ve Global.

In addition, the tech ecommerce specialist's report, in which 2,000 British consumers were questioned, reveal that while in the early stages of the research process, 37% of consumers are adding items to their basket to save them for later, not necessarily to purchase.

The report shows that the missed sales opportunity for retailers lies in the...

4 March 2022 | Commerce

The pandemic has destroyed customer loyalty

A cup of coffee next to a card that reads 'thanks'.

More than a quarter (27.4%) of UK and US consumers now show no brand loyalty at all.

This is according to joint research from first-party customer data specialist, Edit, and digital transformation consultancy Kin + Carta, which revealed the impact of the pandemic on customer loyalty. 

The report, titled ‘The Loyalty Paradox’ shows that brand loyalty became a thing of the past in 2021.

2,000 respondents split equally between the UK & USA, were asked...

31 January 2022 | Branding

Build-A-Bear reinvents online shopping experience with 3D workshop

A Build A Bear fairy bear.

Global retailer Build-A-Bear Workshop has teamed up with multicloud computing firm Nutanix, Buzz3D and TierPoint to develop the tech behind its Bear Builder 3D Workshop, an interactive online shopping experience that virtually brings furry friends to life during the purchasing process.

As a part of the iconic brand’s effort to accelerate its digital transformation, Build-A-Bear began exploring opportunities to create an immersive and engaging online experience that builds on...

10 December 2021 | Customer Experience