SEO won’t work unless your product is consistent
When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign. One important thing that we take into consideration is the consistency of the company. How long have they been around? How long has...