SEO won’t work unless your product is consistent

When first speaking with a potential SEO client to get a sense of the history of their business and their business website there are certain things that stand out that tell us either 1. This website and company will be great to work with and we will be able to get them SEO results or 2. There are red flags present that could hinder the success of an SEO campaign. One important thing that we take into consideration is the consistency of the company. How long have they been around? How long has...

Why blog posts should be lead generation tools

Blog posts serve many purposes for a business or organization. They provide current and prospective clients or customers with information that can assist with their decision making. It’s an avenue to share some brand personality and showcase specific employees within the organization, allowing target audience members to feel more “connected”. From an SEO perspective, blog posts provide an additional opportunity to target keywords, specifically long tail keyword variations that will...

5 things the best SEO clients understand

Just like there are good and bad SEO firms, there are also good and bad SEO clients. When a prospective client comes running to us complaining about their current or former SEO firm, we always make sure to ask the right questions to determine whether it actually was the SEO firm’s fault that the SEO program wasn’t working or if it in fact might have been the client that was the culprit all along. The SEO client tends to think that they can never be the one to blame, since after all they...

Why have brands taken so long to respond to responsive?

As the year draws to its conclusion the digital world has seen many transformations in 2013 with possibly none so great as the impact of the tablet and mobile browsing now becoming the preferred choice of the connecting with the web. This year the world has seen shipment of tablets exceed that of the PC and it was also the year in which the smartphone dominated the US market by taking 64% of the market share (Nielson) Statistics show that in the UK more than 52% of women own a tablet, an...

How can video content fly with the Google Hummingbird search?

Fancy a new search algorithm along with your birthday cake? You do if youre Google, which celebrated its 15th in style the other week with a new way of retrieving search queries - the Hummingbird. This change could make a dramatic difference to how many visitors see your content, but dont panic. Read on as we explain ways to keep your videos flying... Firstly, why the hummingbird? Because its fast and precise, and according to Google, should produce better, speedier results for users....

Google Hummingbird: What do we know?

By Amy@BubbleJobs Last week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since. Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry...

Google changes mean even more keyword headaches for SEOs

By Amy@BubbleJobs It’s safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last nine months or so which means many SEOs have had a lot of sleepless nights to contend with in 2013. Sound familiar? Sorry, but I’ve got some bad news for you – there could be more sleepless nights to come. The Big G...

Marketing folks, check your SEO ego at the door

There’s lots of content out there about how to go about selecting an SEO firm that is the right fit for your company. We’ve even written plenty on the topic ourselves. This is all well and good but what potential SEO clients need to understand is that it goes both ways. Just as you are checking out the SEO firm and have a list of credentials that you want fulfilled, the SEO firm is scoping you out as a potential client too. The relationship between an SEO firm and a client should be viewed...

Consider the competition in an SEO campaign

An SEO campaign is like any other kind of marketing campaign in that it involves conducting research before getting started. It’s necessary to research the market online which includes target audience behavior as well as a competitive analysis. If your business and/or website is relatively new to the market or at least new to marketing the business online and implementing SEO, it’s necessary to have an understanding of what the SEO competition is doing in the space in order to find a niche...

Why SEO writing requires an additional skill set

Not everybody has the skills required to be a good writer. You need to be able to understand what people want to read and convey it in a proper manner. Of course there are different kinds of writing. Formal writing requires citations and research while less formal writing can be written just as if you were speaking to someone. Business writing can include both of these types of writing styles, and of course business writers need to understand when each is appropriate. While writing can be...