Why Google loves a persona-led approach to content

Google has made it very obvious that in order to succeed at SEO you need to be producing high quality content that is targeted to your audience. One of the best ways to ensure that you are creating this specialist content is to write for a specific persona. Logically speaking, this makes sense as you are writing for a tailored group of people who will be interested in your products and services, but why does Google love it? I’ll explain: Google’s Affinity Segments Hang on, what’s this?...

9 things every online brand could learn from The Wire

Did you know that there are a number of prescient parallels between the world of online marketing and the bloody streets of David Simons Baltimore? I’ve listed some of them. Some are more tenuous than others. WARNING: May contain (starred-out) F-bombs, spoilers and Baltimore vernacular:  "Pawns, they get capped quick. Theyre out of the game early. Unless they some smart-ass pawns” – D’angelo Barksdale / Bodie The beauty of the internet is that smaller businesses can compete...

The pros and cons of buying followers on Twitter

How many followers do you have? 10s, 100s, 1000s, more? When you first start out on social media, building a following can be slow. And for that reason many people are now opting to buy their friends. But apart from being a bit sneaky, are there any other disadvantages of buying Twitter followers? We’ll discuss that here. How Do You Buy Followers?  The most common way of buying followers is through a method called ‘zombie account following’. This is where you enlist the services of...

How is social media affected by the big sporting events?

In 2014 we’ve already seen the success of the Winter Olympics in Sochi and we still have many sporting events to come including the World Cup in Brazil and the Commonwealth Games in sunny Scotland. These sporting events are also big social events. We plan to book tickets using instant messengers and we brag about our good seats to friends – or we moan about that missed opportunity through posts or tweets before keeping up with the news on other events that we can’t attend. Sporting...

The best Twitter fights of all time

From global pop stars to footballers and all the Z-listed celebrities in between, Twitter has become the modern day social platform for a good old fashioned slanging match. Using the instant message platform to their advantage, insults can be published immediately, reaching all corners of the globe and with the potential to be seen by millions. In amongst the insults are some comedy battles, with some of the more memorable involving a One Direction member and a national rugby player, another...

What is VK? Your guide to Russia’s largest social network

Did you know that Russians are the most active social network users for anywhere in the world? More active even than Britain’s 15 year old girls who Tweet their every thought and Instagram every cat, food or sunset they see. And yet they aren’t on the globally popular sites like Facebook and Twitter, all 100 million users (yes one hundred million!) are on the social site VK. What is VK? Put very simply, VK is a much larger and more efficient version of Facebook. If the more efficient...

Is Google Glass going to revolutionise football?

Slowly but surely, Google Glass is making its way into the mainstream. On Sunday night, in Atletico Madrid’s match against Getafe, it was used for the first time at a football match.  As Atleti edged three points closer to their first league title in 18 years, the glasses were used by their Assistant Coach Muno Burgos to get an instant stream of real-time statistics on both his team and their opposition during the match. — marcwebber (@marcwebber) April 14, 2014 Pictures of the former...

Google Glass: What will it bring to businesses?

We’re sure you’re all in the know about Google Glass by now, but have you considered the effect these specs might have on your business? The techno-enthusiasts at Google HQ have designed and implemented a whole new way of browsing and using a computer with an innovative optical head-mounted computer in the form of glasses; the headset is intended to be used similarly to a smartphone with swipe-action browsing and voice-controlled command inbuilt into the glasses. Google’s intention...

The handiest SEO tools for Firefox

According to W3school’s browser stats, Firefox is the second most popular browser today. So what makes Firefox so great?

·  Mozilla Firefox is a free, cross platform browser (it is available for windows, Mac OS & Linux platforms).

·  Firefox is equipped with a search bar that allows users to perform a web search directly from their browsers.

Why guest blogs can be your brand’s best friend

Since the Google Penguin update hit earlier this year, online marketers have been faced with a simple choice: go ethical, go high-quality, or go home.  Black-hat techniques such as keyword stuffing, duplicated content and link bombing were heavily penalised by Panda and Penguin – with many search queries affected. What this means today is that it’s more important than ever for a website to feature good quality, regularly-updated content and links from reputable, relevant...