Do these 10 skills make up the ‘perfect’ SEO manager?

Last year I promised to dig more into Bubble’s vast wealth of digital job data to try and pin down the latest digital recruitment trends and identify exactly what employers are looking for when recruiting in the digital space… but as avid readers of this blog will know, I’ve not really produced as many blogs as I’d have liked on the topic. Today I thought I’d change that and shine the spotlight on what employers are looking for when recruiting for a particular...

24 April 2014 | Commerce

Google penalises guest blog network MyBlogGuest

By Amy@BubbleJobs It’s no secret that guest blogging has been on shaky ground for a while now. I first blogged about the potential risks of guest blogging back in July last year and since then, Google has only been getting more and more vocal about how careful you have to be when guest blogging – last year urging SEOs to no=follow any backlinks in guest blogs – and more recently, warning that guest blogging for SEO is dead. With that in mind; I can’t say I was really that surprised to...

21 March 2014 | Content Marketing

Is Halifax the latest brand to be caught out by Google?

By Amy@BubbleJobs It’s safe to say that in terms of SEO and manual penalties, 2014 is definitely proving to be an interesting year. A few weeks ago I blogged about Expedia’s massive manual penalty from the Big G – and this week it looks like yet another brand has been caught out for using less than white-hat link building techniques. I am of course talking about Halifax. News first broke of Halifax’s suspected penalty last week (as far as I know Martin McDonald was the first to break...

12 February 2014 | Branding

Has Expedia been whacked with an unnatural links penalty?

By Amy@BubbleJobs Apart from a few guest blogging comments from Matt Cutts and an actual apology from Google (yes, really!) over the Google Maps/hotel listing fiasco, things have been a quiet in the SEO industry as of late… but that all changed yesterday with an announcement that one of the biggest names in the travel industry may have been whacked with a pretty hefty unnatural links penalty. An article on Search Engine Land states that Expedia seems to have lost around 25% of its...

22 January 2014 | Campaigns

Top 10 myths associated with working in the digital industry

Just like any other industry, when it comes to working in the digital sector, it’s fair to say that there are more than a couple of misconceptions and myths circulating about the roles available and the work involved. Now, I don’t know whether it’s because it’s still classed as a fairly “new” industry or the fact it’s just a little bit mysterious, but somehow, somewhere some pretty silly misconceptions have been formed – and I’m sure I’m not alone in saying that some of...

17 December 2013 | Organic Search

Does your business need a .london domain?

By Amy@BubbleJobs This weekend came the announcement that no one had been expecting – the news that from summer 2014, .london domains would be available to purchase for companies, individuals and organisations based in the capital. According to various reports, registrations for the new domains will open around spring time, with the domains set to go live a few months later. The news comes just a few months after the Internet Corporation for Assigned Names and Numbers approved a...

19 November 2013 | Advertising Technology

Is Google+ Restricted Communities the next Yammer?

By Amy@BubbleJobs It’s fair to say Google has been pretty busy with its social network recently. From vanity URLs to cool photo tools and apps, the search giant has been putting a lot of time and effort into improving Google+ recently – and last week was no different. On Tuesday, Google announced it’s next bid to get its finger into the enterprise social network pie – ‘Restricted Communities’. According to the Big G, with the new Restricted Communities function, companies will be...

11 November 2013 | Search Marketing

Google Hummingbird: What do we know?

By Amy@BubbleJobs Last week came the news that no one had been expecting: Google had completely replaced its existing algorithm with a brand-spanking new one a month ago. The Big G made the announcement a day before its fifteenth birthday and needless to say, the SEO industry has been busy speculating about the change ever since. Nearly a week in, I thought it was about time we looked at what we know so far about the shiny new Hummingbird algorithm – and what it might mean for the industry...

3 October 2013 | Organic Search

Google changes mean even more keyword headaches for SEOs

By Amy@BubbleJobs It’s safe to say that 2013 has been a challenging year for a lot of SEOs. From the Penguin 2.0 update in May to the as yet unconfirmed updates of August and September, Google has been busier than ever and the SERPs have been all over the place for the last nine months or so which means many SEOs have had a lot of sleepless nights to contend with in 2013. Sound familiar? Sorry, but I’ve got some bad news for you – there could be more sleepless nights to come. The Big G...

25 September 2013 | Advertising

Are we in the middle of the latest Google update?

By Amy@BubbleJobs Just like anyone else working in SEO these days, part of my job consists of keeping an eye on our rankings for particular keywords and the rankings of our some of our biggest competitors. Now, with things like personalisation and local results, these days that’s definitely easier said than done… but more often than not, it is possible to get a good idea of your progress and overall position and, apart from the normal shuffle, things have been pretty steady-ish in the...

3 September 2013 | Organic Search