Jon Buss, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 25 Jan 2021 09:52:08 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jon Buss, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why digital ad strategy needs a serious reboot in 2021 https://www.marketingtechnews.net/news/2021/jan/25/why-digital-ad-strategy-needs-a-serious-reboot-in-2021/ https://www.marketingtechnews.net/news/2021/jan/25/why-digital-ad-strategy-needs-a-serious-reboot-in-2021/#comments Mon, 25 Jan 2021 09:51:39 +0000 http://marketingtechnews.net/?p=106633 The start of 2021 has had its ups and downs, but it certainly hasn’t given businesses the hope of stability or the kick-start so many needed to start the year off on a high. In times like this, it’s easy to feel that everything is outside of your control, but the key to taking on... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jan/25/why-digital-ad-strategy-needs-a-serious-reboot-in-2021/feed/ 1 What does Amazon’s Alexa For Hospitality mean for marketers? https://www.marketingtechnews.net/news/2018/jul/04/what-does-amazons-alexa-hospitality-mean-marketers/ https://www.marketingtechnews.net/news/2018/jul/04/what-does-amazons-alexa-hospitality-mean-marketers/#respond Wed, 04 Jul 2018 10:04:19 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jul/04/what-does-amazons-alexa-hospitality-mean-marketers/ The voice technology revolution is not just occurring within the home. Hotels, restaurants and the wider hospitality industry are rapidly adopting new tools and solutions to keep pace with the demands of modern consumers.  

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]]> https://www.marketingtechnews.net/news/2018/jul/04/what-does-amazons-alexa-hospitality-mean-marketers/feed/ 0 Consumer reviews – the powerful weapon driving customer acquisition https://www.marketingtechnews.net/news/2017/jun/12/consumer-reviews-powerful-weapon-driving-customer-acquisition/ https://www.marketingtechnews.net/news/2017/jun/12/consumer-reviews-powerful-weapon-driving-customer-acquisition/#respond Mon, 12 Jun 2017 08:04:19 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/jun/12/consumer-reviews-powerful-weapon-driving-customer-acquisition/ Love them or hate them, consumer reviews are here to stay and how you manage your reviews strategy can have a significant impact on your brand reputation, customer advocacy and revenue.

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]]> https://www.marketingtechnews.net/news/2017/jun/12/consumer-reviews-powerful-weapon-driving-customer-acquisition/feed/ 0 Why your search results are the face of your brand https://www.marketingtechnews.net/news/2016/nov/04/why-your-search-results-are-face-your-brand/ https://www.marketingtechnews.net/news/2016/nov/04/why-your-search-results-are-face-your-brand/#respond Fri, 04 Nov 2016 08:54:22 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/nov/04/why-your-search-results-are-face-your-brand/ Today, due to the ubiquity of smartphones and their impact on consumer decision-making, location marketing is essential to how any business portrays itself to the world.

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