Claire Walker, Author at Marketing Tech News

The problem with vanity metrics – how marketers can stay focused

Claire Walker — Fri, 10 Nov 2017 08:37:40 +0000

Marketers campaigns and client programmes are overrun with more data and metrics that we can ever make proper use of. But, just because a metric exists, does not mean that it is automatically worth the investment of your time and resources to measure it. Do you need sophisticated AI algorithms to measure all of your campaign objectives or should you focus on quality rather than quantity?

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Is innovation stagnating in social media?

Claire Walker — Thu, 20 Jul 2017 07:58:50 +0000

First there was Snapchat Stories, then Instagram Stories and now Facebook Stories. Social networks want to offer users some extra value but social channels seem to just be replicating one another, struggling to come up with anything ‘new’ and failing to innovate. Will social media networks soon all become identical and indistinguishable?

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Is Google taking lessons from the dating scene?

Claire Walker — Tue, 07 Mar 2017 14:02:53 +0000

Google - and the other search engines - have been evolving rapidly, and whilst we're a long way away from the platforms thinking like humans do, they are changing quickly to answer search enquiries like a human would.

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