Peter Matthews, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:13 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Peter Matthews, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How privacy has become the new competitive advantage in a world of personalisation https://www.marketingtechnews.net/news/2019/may/07/how-privacy-has-become-new-competitive-advantage-world-personalisation/ https://www.marketingtechnews.net/news/2019/may/07/how-privacy-has-become-new-competitive-advantage-world-personalisation/#respond Tue, 07 May 2019 08:57:50 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/may/07/how-privacy-has-become-new-competitive-advantage-world-personalisation/ Perhaps the most unexpected consequence of GDPR has been to shine a light and expose the often questionable - but highly profitable - practices of big tech's 'data-by-stealth' business model.

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