Jay Ripton, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 23 Aug 2021 14:13:52 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jay Ripton, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Brainstorming: How to do it better https://www.marketingtechnews.net/news/2021/aug/23/brainstorming-how-to-do-it-better/ https://www.marketingtechnews.net/news/2021/aug/23/brainstorming-how-to-do-it-better/#respond Mon, 23 Aug 2021 07:12:00 +0000 http://marketingtechnews.net/?p=107305 Brainstorming sessions are a great way to develop new ideas and take the team’s input, but they feel like a total waste for many managers. These sessions usually result in some participants bickering while others just sit and listen without trying to partake. This is, of course, a waste of time and entirely non-productive because... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/23/brainstorming-how-to-do-it-better/feed/ 0 Five account-based marketing trends to follow in 2021 https://www.marketingtechnews.net/news/2021/apr/01/five-account-based-marketing-trends-to-follow-in-2021/ https://www.marketingtechnews.net/news/2021/apr/01/five-account-based-marketing-trends-to-follow-in-2021/#comments Thu, 01 Apr 2021 09:04:24 +0000 http://marketingtechnews.net/?p=106877 It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at specific potential customers. From individually tailored marketing... Read more »

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