Hugo Lesser, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 18 Jul 2022 22:03:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Hugo Lesser, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 5 ways your website can create an emotional bond with your customer https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/ https://www.marketingtechnews.net/news/2022/jul/18/5-ways-your-website-can-create-an-emotional-bond-with-your-customer/#respond Mon, 18 Jul 2022 22:03:11 +0000 https://www.marketingtechnews.net/?p=108239 Numerous studies have shown that emotions and instinct, rather than rational thought, are more often the driving forces behind consumer behavior and purchasing decisions. When customers feel a deep emotional bond with a brand, it is known as ‘brand intimacy’. Brand Intimacy agency MBLM’s annual study of US consumers’ emotional connections with the brands that... Read more »

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