influencer Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/influencer/ Digital Marketing News: customer experience, social, mobile marketing Tue, 30 Aug 2022 18:54:55 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png influencer Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/influencer/ 32 32 Influencer endorsement makes consumer engagement far more likely https://www.marketingtechnews.net/news/2022/aug/30/influencer-endorsement-makes-consumer-engagement-far-more-likely/ https://www.marketingtechnews.net/news/2022/aug/30/influencer-endorsement-makes-consumer-engagement-far-more-likely/#respond Tue, 30 Aug 2022 18:54:44 +0000 https://www.marketingtechnews.net/?p=108345 As influencer marketing budgets across social media continue to grow to the tune of billions of dollars – with Instagram leading the way, and TikTok rapidly growing – it is clear that influencers and digitally native content creators now form a cornerstone of many consumers’ lives. From Love Island winners getting major brand deals to a former factory worker... Read more »

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]]> https://www.marketingtechnews.net/news/2022/aug/30/influencer-endorsement-makes-consumer-engagement-far-more-likely/feed/ 0 76% of Instagram influencers hide advertisement disclosure in their posts https://www.marketingtechnews.net/news/2021/oct/04/76-of-instagram-influencers-hide-advertisement-disclosure-in-their-posts/ https://www.marketingtechnews.net/news/2021/oct/04/76-of-instagram-influencers-hide-advertisement-disclosure-in-their-posts/#respond Mon, 04 Oct 2021 09:12:49 +0000 http://marketingtechnews.net/?p=107451 More than three quarters of influencer adverts on Instagram have the disclosure hidden somewhere in the post, whether that be in the middle, at the end or in a comment. This is according to research undertaken by the team behind global affiliate network Awin.com as part of a wider look into disclosure in affiliate marketing.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/04/76-of-instagram-influencers-hide-advertisement-disclosure-in-their-posts/feed/ 0 How important are influencers to our marketing strategies? https://www.marketingtechnews.net/news/2021/aug/30/how-important-are-influencers-to-our-marketing-strategies/ https://www.marketingtechnews.net/news/2021/aug/30/how-important-are-influencers-to-our-marketing-strategies/#respond Mon, 30 Aug 2021 07:43:00 +0000 http://marketingtechnews.net/?p=107355 Alongside staples such as content, social media and email marketing, influencers have become an integral part of brands’ marketing mix. Our recent research revealed that 71% of companies currently use influencer marketing or have used it in the past. What’s more, 42% of companies cite influencer marketing as one of their primary channels. This demonstrates... Read more »

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