DMWF Archives - Marketing Tech News https://www.marketingtechnews.net/categories/dmwf/ Digital Marketing News: customer experience, social, mobile marketing Wed, 29 Nov 2023 07:06:25 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png DMWF Archives - Marketing Tech News https://www.marketingtechnews.net/categories/dmwf/ 32 32 VC John, Accenture – The future of sustainability marketing https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/ https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/#respond Wed, 29 Nov 2023 00:10:29 +0000 https://www.marketingtechnews.net/?p=109285 Could you tell us a little bit about Accenture and your role within the company? Accenture is a global technology and consulting organisation. And it’s divided into three markets. So you have North America, Europe, and then the rest, which are called the growth markets, collectively.  My remit covers the growth markets, and it has... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/29/vc-john-accenture-the-future-of-sustainability-marketing/feed/ 0 Why social listening platforms can’t listen – and how SocialVoice is looking to step in https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/ https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/#respond Tue, 31 Oct 2023 13:07:22 +0000 https://www.marketingtechnews.net/?p=109217 The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Lack of Trust in marketing data – What does this mean for the CMO? https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/ https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/#respond Mon, 29 Nov 2021 14:44:08 +0000 https://marketingtechnews.net/?p=107703 Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/feed/ 0 Julie Meredith, Dash Hudson: Why video and authentic content are vital https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/ https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/#respond Mon, 22 Nov 2021 13:46:00 +0000 https://marketingtechnews.net/?p=107690 Could you tell us a little bit about Dash Hudson and what makes it unique? Dash Hudson was founded back in 2015 with the mission of helping the world’s most important companies deepen engagement with their consumers through photos and videos. Our goal is to close the loop on all key visual marketing channels for... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/22/julie-meredith-dash-hudson-why-video-and-authentic-content-are-vital/feed/ 0 Half of brands will have failed to unify customer engagement channels by 2022 https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/ https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/#respond Wed, 15 Sep 2021 19:13:00 +0000 http://marketingtechnews.net/?p=107395 By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context. This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/15/half-of-brands-will-have-failed-to-unify-customer-engagement-channels-by-2022/feed/ 0 Passes available for November’s hybrid DMWF Europe in Amsterdam and online https://www.marketingtechnews.net/news/2021/aug/23/passes-available-for-novembers-hybrid-dmwf-europe-in-amsterdam-and-online/ https://www.marketingtechnews.net/news/2021/aug/23/passes-available-for-novembers-hybrid-dmwf-europe-in-amsterdam-and-online/#respond Mon, 23 Aug 2021 07:18:00 +0000 http://marketingtechnews.net/?p=107309 Digital Marketing World Forum (DMWF) Europe is set to take place both in-person and in the virtual world this year. The two-day conference will return to RAI Amsterdam on November 23-24, with a supplementary virtual conference taking place online on November 30 and December 1. Between them, the events are expected to offer top-level strategic... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/23/passes-available-for-novembers-hybrid-dmwf-europe-in-amsterdam-and-online/feed/ 0 The next normal – The recovery will be digital https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/ https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/#respond Thu, 10 Jun 2021 15:19:45 +0000 http://marketingtechnews.net/?p=107068 Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us – the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/10/the-next-normal-the-recovery-will-be-digital/feed/ 0 Virtual events set to grow in popularity post-pandemic https://www.marketingtechnews.net/news/2021/jun/01/virtual-events-set-to-grow-in-popularity-post-pandemic/ https://www.marketingtechnews.net/news/2021/jun/01/virtual-events-set-to-grow-in-popularity-post-pandemic/#comments Tue, 01 Jun 2021 14:03:00 +0000 http://marketingtechnews.net/?p=107024 Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world.  But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/01/virtual-events-set-to-grow-in-popularity-post-pandemic/feed/ 1 Brightcove helps take Melbourne Symphony Orchestra to a global audience https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/ https://www.marketingtechnews.net/news/2021/may/27/brightcove-helps-take-melbourne-symphony-orchestra-to-a-global-audience/#comments Thu, 27 May 2021 09:21:00 +0000 http://marketingtechnews.net/?p=107019 The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world. MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO... Read more »

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