It may not be the most surprising of findings, but it's worth seeing it from a big player: Adobe’s 2020 Digital Trends report has found that brands focusing on customer experience (CX) directly leads to higher business growth. 

As per the report, UK brands leading in customer experience were three times more likely to exceed their 2019 business goals. Those leading in CX all shared a common approach of investing more in people, technology and structures. The researchers...