Social Media Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/social-media-marketing/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 16:00:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Social Media Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/social-media-marketing/ 32 32 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 Nearly 95% of internet users use social media platforms https://www.marketingtechnews.net/news/2023/nov/28/nearly-95-of-internet-users-use-social-media-platforms/ https://www.marketingtechnews.net/news/2023/nov/28/nearly-95-of-internet-users-use-social-media-platforms/#respond Tue, 28 Nov 2023 08:31:35 +0000 https://www.marketingtechnews.net/?p=109270 The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising. According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, or... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/28/nearly-95-of-internet-users-use-social-media-platforms/feed/ 0 Why social listening platforms can’t listen – and how SocialVoice is looking to step in https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/ https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/#respond Tue, 31 Oct 2023 13:07:22 +0000 https://www.marketingtechnews.net/?p=109217 The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/31/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/feed/ 0 Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/ https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/#respond Tue, 26 Sep 2023 07:15:59 +0000 https://www.marketingtechnews.net/?p=109139 A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/26/contextual-driven-campaigns-on-youtube-drive-28-more-attention-than-industry-benchmarks/feed/ 0 Virgin Atlantic selects Amperity to deliver AI-powered unified customer profiles https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/ https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/#respond Wed, 13 Sep 2023 15:51:01 +0000 https://www.marketingtechnews.net/?p=109130 Amperity, an enterprise customer data platform (CDP) for consumer brands, has announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all of the travel company’s digital and transactional customer data, to deliver personalised customer experiences and drive revenue growth. Virgin Atlantic looks after a vast... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/13/virgin-atlantic-selects-amperity-to-deliver-ai-powered-unified-customer-profiles/feed/ 0 Snapchat to dethrone TikTok to become fastest-growing social media platform in 2023 https://www.marketingtechnews.net/news/2023/sep/04/snapchat-to-dethrone-tiktok-to-become-fastest-growing-social-media-platform-in-2023/ https://www.marketingtechnews.net/news/2023/sep/04/snapchat-to-dethrone-tiktok-to-become-fastest-growing-social-media-platform-in-2023/#respond Mon, 04 Sep 2023 15:02:14 +0000 https://www.marketingtechnews.net/?p=109114 Although far behind the world`s largest social media platforms in terms of revenue and users, Snapchat has seen impressive growth in the past years. The number of people using the photo and video-sharing app has doubled since 2018, outpacing the growth of the top players in the social media space. According to data presented by... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/04/snapchat-to-dethrone-tiktok-to-become-fastest-growing-social-media-platform-in-2023/feed/ 0 Ditching DMPs: The ‘dead weight’ in modern retail advertising? https://www.marketingtechnews.net/news/2023/sep/04/ditching-dmps-the-dead-weight-in-modern-retail-advertising/ https://www.marketingtechnews.net/news/2023/sep/04/ditching-dmps-the-dead-weight-in-modern-retail-advertising/#respond Mon, 04 Sep 2023 14:54:45 +0000 https://www.marketingtechnews.net/?p=109103 In today’s privacy-focused era, customers’ increasing concerns and the impending demise of third-party cookies are sending shockwaves through the advertising industry across the UK and EMEA region. And advertisers are confronted with a transformative challenge, requiring them to abandon outdated tools and embrace innovative approaches. Whilst research demonstrates that 77% of leaders and almost as... Read more »

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]]> https://www.marketingtechnews.net/news/2023/sep/04/ditching-dmps-the-dead-weight-in-modern-retail-advertising/feed/ 0 Almost 90% of marketers choose Facebook for social media advertising https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/ https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/#respond Tue, 22 Aug 2023 06:57:41 +0000 https://www.marketingtechnews.net/?p=109091 Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/22/almost-90-of-marketers-choose-facebook-for-social-media-advertising/feed/ 0 Sprout Social acquires Tagger Media https://www.marketingtechnews.net/news/2023/aug/15/sprout-social-acquires-tagger-media/ https://www.marketingtechnews.net/news/2023/aug/15/sprout-social-acquires-tagger-media/#respond Tue, 15 Aug 2023 07:18:17 +0000 https://www.marketingtechnews.net/?p=109068 Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform. This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. Justyn Howard, Sprout Social’s CEO... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/15/sprout-social-acquires-tagger-media/feed/ 0 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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