Carolyn Corda, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 03 Mar 2021 13:04:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Carolyn Corda, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How to stop walled gardens from becoming the beginning, middle and end of your customer data https://www.marketingtechnews.net/news/2021/mar/03/how-to-stop-walled-gardens-from-becoming-the-beginning-middle-and-end-of-your-customer-data/ https://www.marketingtechnews.net/news/2021/mar/03/how-to-stop-walled-gardens-from-becoming-the-beginning-middle-and-end-of-your-customer-data/#comments Wed, 03 Mar 2021 13:03:51 +0000 http://marketingtechnews.net/?p=106791 After growing concerns around the privacy of third-party cookies, Google announced last year that it would completely phase out cookies on Google Chrome by 2022. While other companies such as Apple and Firefox have already phased out and replaced the third party cookie on their own browsers, Google’s decision last year is the most significant.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/03/how-to-stop-walled-gardens-from-becoming-the-beginning-middle-and-end-of-your-customer-data/feed/ 1 The cookie is dead: Long live identity graphs https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/ https://www.marketingtechnews.net/news/2020/dec/04/the-cookie-is-dead-long-live-identity-graphs/#comments Fri, 04 Dec 2020 10:46:29 +0000 http://marketingtechnews.net/?p=106457 Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. In under a year’s time, Google is planning on following competitors such as Mozilla and Apple in eliminating the cookie from its browser. The death of the... Read more »

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