Harriet Durnford-Smith, Adverity: How data is impacting modern marketing

Harriet Durnford-Smith, Adverity.

Could you tell us a little bit about Adverity and how it can help organisations?

Advanced data analytics is more accessible to a wider range of companies than ever before. We’re proud to be among the innovators who’ve made that happen. 

Back in 2015, Adverity was founded with the aim of helping every organisation quickly and easily drive insight-driven decisions. Today, our solution enables brands, agencies, and organisations to fuel maximum value using data. By...

6 June 2022 | Social Media Marketing

How CB Heat Pumps made £1.5m in sales in just 72 hours

In 1999, CB Heating was established by a very young and talented apprentice trained plumber, Clayton Browne.

Clayton saw a future in renewable energy when he was working with Thermal Solar Energy systems more than 20 years ago. As new technologies developed and emerged on to the market, he was keen to explore and embrace them. Clayton Installed his first Air Source Heat pump with an underfloor heating system on a beautiful barn conversion all the way back in the year 2000. Since...

26 May 2022 | Advertising

Gen Z users are three times more likely to use YouTube than TikTok

YouTube is the most used social media platform in the UK with 88% of respondents using it since 2020 - rising to 93% in Gen Z adults (aged 18 - 29).

This is according to research from Channel Factory, a global video technology partner specialist in brand suitability solutions, which has shed some light on how users in the UK have been engaging with the main social media platforms - YouTube, TikTok, Snapchat and Meta (Instagram and Facebook) - since the pandemic started until...

17 May 2022 | Social Media Marketing

3 in 5 Brits regret their social media influenced spending

Facebook has been named the most influential social media platform for Brits’ buying habits, new research has discovered.

Survey data from FCA-regulated credit broker Little-Loans.com has lifted the lid on how social media impacts Brits’ buying habits which, in turn, can aid companies’ marketing efforts.

A nationally representative survey of 2,000 Brits found that Facebook is the social media platform that leads to the most sales.

Participants detailed...

11 May 2022 | Advertising

Grey Goose launches new flavours with AR experience

The Grey Goose AR experience.

Premium vodka brand Grey Goose has launched three flavours under its new Grey Goose Essences belt with an interactive Augmented Reality (AR) installation at Heathrow Airport’s Duty Free, developed by specialist metaverse creative agency, Swipe Back.

The brand challenged the agency, which specialises in immersive experiences, to build awareness of its expanding portfolio of products by focusing on sight - the first of the five senses - to create a multisensorial AR experience....

29 April 2022 | Social Media Marketing

How MoxieLash boosted customer loyalty with email marketing

A MoxieLash model.

Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the heart of what MoxieLash does, having built lasting customer loyalty and a...

13 April 2022 | Case Studies

CHILI publish raises €10 million to help firms scale on-brand graphic production

A bundle of red chilli peppers.

CHILI publish, a creative automation software specialist, has raised €10 million to accelerate solution and community development, attract new talent, and boost the company's go-to-market and sales operations in Europe and the US.

The cash injection was led by Connected Capital with participation from existing investors Group MC, Pamica and PMV.

CHILI publisher is a cloud-based Creative Automation platform that enables brands and agencies to create, edit, and share...

30 March 2022 | Branding

65% of Gen Z feel more confident online with community focused social apps

Spocial media apps on a smartphone

Gen Z consumers are moving away from traditional social media in favour of inward facing community platforms.

This is according to research from creative agency Impero, which also reveals that more than two thirds (65%) feel more confident online when using community focused social apps like Discord or Twitch over feed apps like Instagram and Twitter. Additionally, some 41% of the data and privacy-minded generation think of closed community platforms as private...

22 March 2022 | Social Media Marketing

TikTok adds Vamp to the TikTok Marketing Partner program

A Tik Tok profile on a smartphone.

Global influencer marketing and content creation platform, Vamp, has been badged as an official TikTok Marketing Partner.

This means its customers now have access to first-party data that will make running campaigns with TikTok easier and more effective, helping brands get the most from the world’s most downloaded app.

Brands that work with Vamp can now obtain TikTok creators insights in a more automated and scalable way. They can now identify relevant creators within...

3 March 2022 | Branding

Brits are among the world’s most active Instagram users

The Instagram logo.

The 2022 Instagram Engagement Report, produced by Hubspot and social listening and media monitoring platform, Mention, has found that, among the 1.3 billion active users on Instagram, the UK came in third place as the country with the most posts published in 2021.

Engagement in the UK and Ireland surpassed last year’s global average, coming in at 5.43%, nearly double the global average of 2020 at 2.26%. The report findings this year saw that cities with smaller populations...

25 February 2022 | Social Media Marketing