Search Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/search-marketing/ Digital Marketing News: customer experience, social, mobile marketing Tue, 14 Nov 2023 08:23:40 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Search Marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/search-marketing/ 32 32 Oracle Cloud Infrastructure utilised by Microsoft for Bing conversational search https://www.marketingtechnews.net/news/2023/nov/14/oracle-cloud-infrastructure-utilised-by-microsoft-for-bing-conversational-search/ https://www.marketingtechnews.net/news/2023/nov/14/oracle-cloud-infrastructure-utilised-by-microsoft-for-bing-conversational-search/#respond Tue, 14 Nov 2023 08:23:36 +0000 https://www.marketingtechnews.net/?p=109248 Oracle has signed a multi-year agreement with Microsoft to support the explosive growth of AI services. Microsoft is using Oracle Cloud Infrastructure (OCI) AI infrastructure, along with Microsoft Azure AI infrastructure, for inferencing of AI models that are being optimised to power Microsoft Bing conversational searches daily. Leveraging the Oracle Interconnect for Microsoft Azure, Microsoft... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/14/oracle-cloud-infrastructure-utilised-by-microsoft-for-bing-conversational-search/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Bye-bye search engines – social media is taking over https://www.marketingtechnews.net/news/2023/apr/06/bye-bye-search-engines-social-media-is-taking-over/ https://www.marketingtechnews.net/news/2023/apr/06/bye-bye-search-engines-social-media-is-taking-over/#respond Thu, 06 Apr 2023 14:45:28 +0000 https://www.marketingtechnews.net/?p=108807 82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report. With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it’s clear that businesses are seeing... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/06/bye-bye-search-engines-social-media-is-taking-over/feed/ 0 Empathy.co launches Search and Discovery platform https://www.marketingtechnews.net/news/2022/may/24/empathy-co-launches-search-and-discovery-platform/ https://www.marketingtechnews.net/news/2022/may/24/empathy-co-launches-search-and-discovery-platform/#respond Tue, 24 May 2022 09:27:06 +0000 https://www.marketingtechnews.net/?p=108024 Empathy.co, a specialist in innovative commerce search, has launched its new Search and Discovery platform. The new platform provides consumers with a shopping experience that is centred around trust and privacy, moving away from tracking and data storage methods that many companies continue to rely on. Retailers who use the platform will benefit from enhanced... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/24/empathy-co-launches-search-and-discovery-platform/feed/ 0 How The Langham Hotels boosted discoverability and gained 3m+ clicks https://www.marketingtechnews.net/news/2022/jan/04/how-the-langham-hotels-boosted-discoverability-and-gained-3m-clicks/ https://www.marketingtechnews.net/news/2022/jan/04/how-the-langham-hotels-boosted-discoverability-and-gained-3m-clicks/#respond Tue, 04 Jan 2022 12:37:20 +0000 https://marketingtechnews.net/?p=107759 Synonymous with luxury, The Langham Hotels and Resorts operate globally, delivering a five-star experience since the opening of its London location in 1865. The Langham Hospitality Group now has an extensive hotel portfolio with more than 4,721 rooms in properties in countries including the UK, Australia, China and the USA. The problem: The Langham needed... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/04/how-the-langham-hotels-boosted-discoverability-and-gained-3m-clicks/feed/ 0 Kevin the Carrot ranked most Googled Christmas advert character https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/ https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/#comments Tue, 04 Jan 2022 10:16:08 +0000 https://marketingtechnews.net/?p=107754 Aldi’s Kevin the Carrot is the most Googled Christmas advert character, according to data from Google trends. The friendly little vegetable has been crowned the best Christmas advert character, after data comparing Google searches over the last five years revealed that Kevin the Carrot is the most Googled Christmas advert character. The data as compiled... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/04/kevin-the-carrot-ranked-most-googled-christmas-advert-character/feed/ 1 5 things to consider when taking a content-first approach to SEO https://www.marketingtechnews.net/news/2021/dec/06/5-things-to-consider-when-taking-a-content-first-approach-to-seo/ https://www.marketingtechnews.net/news/2021/dec/06/5-things-to-consider-when-taking-a-content-first-approach-to-seo/#respond Mon, 06 Dec 2021 10:35:50 +0000 https://marketingtechnews.net/?p=107717 One of the biggest SEO mistakes companies make is within the SEO content strategy itself. So much time and attention are paid to keywords, page titles, schemas, internal linking, and, of course, the all-important heading tags (think H1s, H2s, and so on) that the actual words on a page become almost an afterthought. This isn’t... Read more »

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]]> https://www.marketingtechnews.net/news/2021/dec/06/5-things-to-consider-when-taking-a-content-first-approach-to-seo/feed/ 0 Consumers are being driven to competitors by outdated site search https://www.marketingtechnews.net/news/2021/jun/17/consumers-are-being-driven-to-competitors-by-outdated-site-search/ https://www.marketingtechnews.net/news/2021/jun/17/consumers-are-being-driven-to-competitors-by-outdated-site-search/#respond Thu, 17 Jun 2021 13:29:18 +0000 http://marketingtechnews.net/?p=107084 There has been a serious failure by businesses in communicating accurate and up to date information with consumers.  Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/17/consumers-are-being-driven-to-competitors-by-outdated-site-search/feed/ 0 How marketers can ensure they’re not caught by another Australia-style Google crisis https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/ https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/#comments Wed, 24 Feb 2021 16:56:37 +0000 http://marketingtechnews.net/?p=106771 Over the past month, Australia has caused widespread disruption across the digital advertising industry. Following the government’s decision to introduce a new law to solve a long-established row over whether tech giants should pay for news that appears in search or is shared on their platforms, Google threatened to pull out of the country altogether.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/feed/ 1 10 practical ways to grow your local business with digital marketing in 2021 https://www.marketingtechnews.net/news/2021/feb/04/10-practical-ways-to-grow-your-local-business-with-digital-marketing-in-2021/ https://www.marketingtechnews.net/news/2021/feb/04/10-practical-ways-to-grow-your-local-business-with-digital-marketing-in-2021/#comments Thu, 04 Feb 2021 15:31:18 +0000 http://marketingtechnews.net/?p=106710 Digital marketing for local business is quite different from how to do marketing for a national or global business. Yes, we mostly use the same channels – but, in a different fashion. Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it’s been long since... Read more »

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