Shay Berman, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Mon, 26 Oct 2020 15:06:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Shay Berman, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide https://www.marketingtechnews.net/news/2020/oct/26/reaching-customers-where-they-are-with-facebooks-click-to-messenger-ads-a-guide/ https://www.marketingtechnews.net/news/2020/oct/26/reaching-customers-where-they-are-with-facebooks-click-to-messenger-ads-a-guide/#comments Mon, 26 Oct 2020 15:06:32 +0000 http://marketingtechnews.net/?p=106223 For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger... Read more »

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How to reach local audiences with your existing content strategy: Four in-depth methods https://www.marketingtechnews.net/news/2020/mar/23/how-reach-local-audiences-your-existing-content-strategy-four-depth-methods/ https://www.marketingtechnews.net/news/2020/mar/23/how-reach-local-audiences-your-existing-content-strategy-four-depth-methods/#respond Mon, 23 Mar 2020 16:05:52 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/23/how-reach-local-audiences-your-existing-content-strategy-four-depth-methods/ If you optimise your online content for local searches, you’re offering consumers looking to make a purchase three essential factors: time, convenience, and motivation. It’s a win-win: for them and for your bottom line.

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