Dan Levy, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:31:33 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Dan Levy, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Good news, fake news: The mediars fight for encryption – and against misinformation https://www.marketingtechnews.net/news/2019/aug/15/good-news-fake-news-medias-fight-encryption-and-against-misinformation/ https://www.marketingtechnews.net/news/2019/aug/15/good-news-fake-news-medias-fight-encryption-and-against-misinformation/#respond Thu, 15 Aug 2019 10:13:27 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/aug/15/good-news-fake-news-medias-fight-encryption-and-against-misinformation/ There is a serious question that governments, consumers and businesses need to ask themselves: what is lost when private messaging is truly private?

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]]> https://www.marketingtechnews.net/news/2019/aug/15/good-news-fake-news-medias-fight-encryption-and-against-misinformation/feed/ 0 Is Facebook’s privacy pivot all about business messaging? https://www.marketingtechnews.net/news/2019/apr/10/facebooks-privacy-pivot-all-about-business-messaging/ https://www.marketingtechnews.net/news/2019/apr/10/facebooks-privacy-pivot-all-about-business-messaging/#respond Wed, 10 Apr 2019 15:43:31 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/apr/10/facebooks-privacy-pivot-all-about-business-messaging/ In a landmark blog last month, Mark Zuckerberg outlined a new 'privacy-focused' vision for Facebook. While it was a fundamental shift in strategy, it was also a short across the bow of Facebook's big tech rivals in the ongoing battle over the future of business messaging.

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]]> https://www.marketingtechnews.net/news/2019/apr/10/facebooks-privacy-pivot-all-about-business-messaging/feed/ 0 The power and potential of emotional chatbots https://www.marketingtechnews.net/news/2018/oct/19/power-and-potential-emotional-chatbots/ https://www.marketingtechnews.net/news/2018/oct/19/power-and-potential-emotional-chatbots/#respond Fri, 19 Oct 2018 08:09:51 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/19/power-and-potential-emotional-chatbots/ As machine learning and natural language processing technology improve, chatbots will only get smarter. But in order for bots to become truly indispensable pieces of a business’ customer experience, they will need to get more emotional as well.

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]]> https://www.marketingtechnews.net/news/2018/oct/19/power-and-potential-emotional-chatbots/feed/ 0 The $70bn WhatsApp business story nobody’s talking about https://www.marketingtechnews.net/news/2018/sep/04/70bn-whatsapp-business-story-nobodys-talking-about/ https://www.marketingtechnews.net/news/2018/sep/04/70bn-whatsapp-business-story-nobodys-talking-about/#respond Tue, 04 Sep 2018 11:18:33 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/04/70bn-whatsapp-business-story-nobodys-talking-about/ While charging businesses to reactive conversations may prove to be a significant revenue stream, these automated notifications — known as application-to-person or A2P messages — are the real backbone of WhatsApp’s monetisation strategy.

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