Publishing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/publishing/ Digital Marketing News: customer experience, social, mobile marketing Tue, 24 Oct 2023 14:10:00 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Publishing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/publishing/ 32 32 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Consenting adults – ensuring images don’t cost millions https://www.marketingtechnews.net/news/2021/aug/30/consenting-adults-ensuring-images-dont-cost-millions/ https://www.marketingtechnews.net/news/2021/aug/30/consenting-adults-ensuring-images-dont-cost-millions/#respond Mon, 30 Aug 2021 07:31:00 +0000 http://marketingtechnews.net/?p=107349 A photographer’s $12 million lawsuit against video game developer and publisher Capcom has highlighted the importance of digital consent management. US photographer Judy Juracek sued the Japanese games developer Capcom for damages, alleging that Capcom used approximately 80 of her images without her consent, breaching copyright law. This news may send shivers down the spines... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/30/consenting-adults-ensuring-images-dont-cost-millions/feed/ 0 How to monetise your training content using LMS https://www.marketingtechnews.net/news/2021/jun/30/how-to-monetise-your-training-content-using-lms/ https://www.marketingtechnews.net/news/2021/jun/30/how-to-monetise-your-training-content-using-lms/#respond Wed, 30 Jun 2021 09:12:11 +0000 http://marketingtechnews.net/?p=107147 When we think about training content, our focus is on investing in the employee’s future.  You are determined to create content on your online learning management system (LMS) in order to learn and grow as an individual and professional. Eventually, it improves the efficiency, performance and longevity of your team members in the workplace. You... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/30/how-to-monetise-your-training-content-using-lms/feed/ 0 The end of third-party cookies: How it will affect advertisers and publishers https://www.marketingtechnews.net/news/2021/apr/20/the-end-of-third-party-cookies-how-it-will-affect-advertisers-and-publishers/ https://www.marketingtechnews.net/news/2021/apr/20/the-end-of-third-party-cookies-how-it-will-affect-advertisers-and-publishers/#comments Tue, 20 Apr 2021 12:18:58 +0000 http://marketingtechnews.net/?p=106926 Longread Chrome and Chromium-based browsers will stop supporting third-party cookies in 2022, which will affect everyone in the advertising industry. Traditional digital advertising and monetisation methods will become less effective or even stop working altogether. In this article, I’ll explain why third-party cookies are getting canceled, how this will affect publishers and advertisers, and what... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/20/the-end-of-third-party-cookies-how-it-will-affect-advertisers-and-publishers/feed/ 2 Why you need to ensure your content works as hard as it can https://www.marketingtechnews.net/news/2021/mar/10/why-you-need-to-ensure-your-content-works-as-hard-as-it-can/ https://www.marketingtechnews.net/news/2021/mar/10/why-you-need-to-ensure-your-content-works-as-hard-as-it-can/#respond Wed, 10 Mar 2021 13:12:50 +0000 http://marketingtechnews.net/?p=106819 Content now needs to work harder than ever to cut through the noise, resonate with the right people and impact on the bottom line. Quality content that empathises with and engages audiences is a must to drive conversations, deliver unrivalled experiences and increase conversions. With so many brands leveraging content in one form or another,... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/10/why-you-need-to-ensure-your-content-works-as-hard-as-it-can/feed/ 0 How marketers can ensure they’re not caught by another Australia-style Google crisis https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/ https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/#comments Wed, 24 Feb 2021 16:56:37 +0000 http://marketingtechnews.net/?p=106771 Over the past month, Australia has caused widespread disruption across the digital advertising industry. Following the government’s decision to introduce a new law to solve a long-established row over whether tech giants should pay for news that appears in search or is shared on their platforms, Google threatened to pull out of the country altogether.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/feb/24/how-marketers-can-ensure-theyre-not-caught-by-another-australia-style-google-crisis/feed/ 1 How to tackle the five trickiest elements of a website overhaul https://www.marketingtechnews.net/news/2020/dec/15/how-to-tackle-the-five-trickiest-elements-of-a-website-overhaul/ https://www.marketingtechnews.net/news/2020/dec/15/how-to-tackle-the-five-trickiest-elements-of-a-website-overhaul/#comments Tue, 15 Dec 2020 15:01:26 +0000 http://marketingtechnews.net/?p=106488 Depending on what your company does, its website falls somewhere between extremely important and everything to your business. For a global brand, maintaining a website that feels modern and that appropriately reflects the company’s purpose and voice is an ongoing task. And sometimes, it requires a major rethink. Is that a disaster waiting to happen?... Read more »

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]]> https://www.marketingtechnews.net/news/2020/dec/15/how-to-tackle-the-five-trickiest-elements-of-a-website-overhaul/feed/ 3 How to create a private mobile media gathering ecosystem https://www.marketingtechnews.net/news/2020/dec/01/how-to-create-a-private-mobile-media-gathering-ecosystem/ https://www.marketingtechnews.net/news/2020/dec/01/how-to-create-a-private-mobile-media-gathering-ecosystem/#comments Tue, 01 Dec 2020 09:27:58 +0000 http://marketingtechnews.net/?p=106434 Sponsored Many brands and media teams have a growing need to collect, distribute and store digital content received from community members, internal personnel, content freelancers, brand ambassadors or influencers. The digitally innovative brands, such as Red Bull, that have established their own private mobile media gathering ecosystems, are able to request, categorise and preview digital... Read more »

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]]> https://www.marketingtechnews.net/news/2020/dec/01/how-to-create-a-private-mobile-media-gathering-ecosystem/feed/ 2 Content creators: Here’s how to monetise digital content effectively https://www.marketingtechnews.net/news/2020/nov/02/content-creators-heres-how-to-monetise-digital-content-effectively/ https://www.marketingtechnews.net/news/2020/nov/02/content-creators-heres-how-to-monetise-digital-content-effectively/#comments Mon, 02 Nov 2020 11:12:18 +0000 http://marketingtechnews.net/?p=106247 Sponsored If you’re a digitally transformed organisation in the brand, publishing or broadcasting space, or any digital content creator for that matter, chances are you’ve discovered that while having a digital content strategy and a platform to share it is one thing, monetising all that great content is another matter. For digital content creators, monetising... Read more »

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]]> https://www.marketingtechnews.net/news/2020/nov/02/content-creators-heres-how-to-monetise-digital-content-effectively/feed/ 1 Three key ways the Covid-19 pandemic has changed digital advertising strategies https://www.marketingtechnews.net/news/2020/oct/28/three-key-ways-the-covid-19-pandemic-has-changed-digital-advertising-strategies/ https://www.marketingtechnews.net/news/2020/oct/28/three-key-ways-the-covid-19-pandemic-has-changed-digital-advertising-strategies/#comments Wed, 28 Oct 2020 10:41:32 +0000 http://marketingtechnews.net/?p=106231 Covid-19 has changed a lot of things about the world in a very short amount of time. It has completely transformed the way that we interact with others, work, travel, and do just about every daily activity. It should come as no surprise that it has impacted marketing as well – and yet many companies... Read more »

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