S-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/scommerce/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 16:00:28 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png S-Commerce Archives - Marketing Tech News https://www.marketingtechnews.net/categories/scommerce/ 32 32 IAS expands Total media Quality Product to YouTube Shorts  https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/ https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/#respond Tue, 19 Dec 2023 10:43:00 +0000 https://www.marketingtechnews.net/?p=109329 Integral Ad Science (IAS), a leading global media measurement and optimisation platform, has expanded its measurement capabilities on YouTube. IAS will now offer its industry-leading brand safety and suitability measurement product to advertisers for YouTube Shorts inventory, as part of its existing Total Media Quality for YouTube product suite. YouTube Shorts is one of the... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/19/ias-expands-total-media-quality-product-to-youtube-shorts/feed/ 0 51% of UK consumers admit to deliberately trying to withhold their personal information   https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/ https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/#respond Wed, 13 Dec 2023 07:54:44 +0000 https://www.marketingtechnews.net/?p=109308 Two thirds (66%) of UK consumers hear from brands digitally six or more times per day, yet a staggering 88% of them claim that half or less of the content they receive is relevant to them. This is according to a survey conducted by customer data platform Treasure Data, which also found that almost one... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/13/51-of-uk-consumers-admit-to-deliberately-trying-to-withhold-their-personal-information/feed/ 0 57% of UK consumers say digital bliss a must for festive fun https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/ https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/#respond Fri, 08 Dec 2023 09:40:43 +0000 https://www.marketingtechnews.net/?p=109301 A recent survey by Cisco has highlighted the pivotal role of digital applications and services in enhancing the holiday season experience. With a global increase in application usage anticipated, the report underscores the need for brands to ensure optimal performance of their digital services or risk dampening the festive spirit. Many consumers also admit that... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/08/57-of-uk-consumers-say-digital-bliss-a-must-for-festive-fun/feed/ 0 90% of Brits don’t know how companies use their data https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/ https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/#respond Wed, 22 Nov 2023 10:28:18 +0000 https://www.marketingtechnews.net/?p=109268 As Black Friday approaches on November 24, millions of Brits are gearing up for the annual shopping sales event of the year, eager to snag the best deals. However, amid the frenzy of discounts and promotions, Forbes Advisor, the price comparison and financial guidance platform, is reminding consumers to be vigilant about how companies handle their personal... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/22/90-of-brits-dont-know-how-companies-use-their-data/feed/ 0 UK shoppers desire AI-driven retail experiences but are wary of its use https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/ https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/#respond Thu, 24 Aug 2023 10:14:36 +0000 https://www.marketingtechnews.net/?p=109096 Less than half (41%) of UK shoppers believe that AI is having a positive impact on their retail experiences. Despite this, more than two-thirds (70%) prefer brands that offer personalised recommendations – a common use case for AI in retail. These findings come from a new study by SAP Emarsys, which surveyed over 2,000 UK shoppers. The research suggests a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/24/uk-shoppers-desire-ai-driven-retail-experiences-but-are-wary-of-its-use/feed/ 0 Social commerce soars as 61% of 25- to 34-year-olds buy on social media https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/ https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/#respond Tue, 07 Jun 2022 21:59:47 +0000 https://www.marketingtechnews.net/?p=108081 The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media – and only 10% who say... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jun/07/social-commerce-soars-as-61-of-25-to-34-year-olds-buy-on-social-media/feed/ 0 Gartner: How is digital commerce changing the face of customer experience? https://www.marketingtechnews.net/news/2021/mar/16/gartner-how-is-digital-commerce-changing-the-face-of-customer-experience/ https://www.marketingtechnews.net/news/2021/mar/16/gartner-how-is-digital-commerce-changing-the-face-of-customer-experience/#comments Tue, 16 Mar 2021 11:35:52 +0000 http://marketingtechnews.net/?p=106839 There was a time when digital commerce meant static storefronts. Back then, if you were to purchase from a business, you’d almost definitely have spoken to someone along the way – either face-to-face or over the phone. Perhaps it was the cashier at your local grocery or the account manager at your local bank. You... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/16/gartner-how-is-digital-commerce-changing-the-face-of-customer-experience/feed/ 1 Assessing the 2021 landscape: Commerce aligned with social set to rocket as brands truly digitise https://www.marketingtechnews.net/news/2020/dec/14/assessing-the-2021-landscape-commerce-aligned-with-social-set-to-rocket-as-brands-truly-digitise/ https://www.marketingtechnews.net/news/2020/dec/14/assessing-the-2021-landscape-commerce-aligned-with-social-set-to-rocket-as-brands-truly-digitise/#respond Mon, 14 Dec 2020 14:50:46 +0000 http://marketingtechnews.net/?p=106480 If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing team. The trends we at Socialbakers have seen take shape this year — from increased usage of social messaging to recruiting niche influencers to help... Read more »

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]]> https://www.marketingtechnews.net/news/2020/dec/14/assessing-the-2021-landscape-commerce-aligned-with-social-set-to-rocket-as-brands-truly-digitise/feed/ 0 Understanding changing consumer behaviours this holiday season – and how marketers can gain confidence into 2021 https://www.marketingtechnews.net/news/2020/nov/24/understanding-changing-consumer-behaviours-this-holiday-season-and-how-marketers-can-gain-confidence-into-2021/ https://www.marketingtechnews.net/news/2020/nov/24/understanding-changing-consumer-behaviours-this-holiday-season-and-how-marketers-can-gain-confidence-into-2021/#respond Tue, 24 Nov 2020 12:26:16 +0000 http://marketingtechnews.net/?p=106344 Arriving in the midst of the Covid-19 pandemic, this holiday season will undoubtedly turn out different than most. The crisis has widened consumer appetite for choice and introduced unexpected shifts in consumer behaviour. Our 2020 Holiday Season research revealed that safety and uncertainty remain dominant features of daily life, and this is altering both how... Read more »

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]]> https://www.marketingtechnews.net/news/2020/nov/24/understanding-changing-consumer-behaviours-this-holiday-season-and-how-marketers-can-gain-confidence-into-2021/feed/ 0 Happy holidays? Why festive planning is earlier than ever this year https://www.marketingtechnews.net/news/2020/jul/07/happy-holidays-why-festive-planning-is-earlier-than-ever-this-year/ https://www.marketingtechnews.net/news/2020/jul/07/happy-holidays-why-festive-planning-is-earlier-than-ever-this-year/#comments Tue, 07 Jul 2020 10:36:40 +0000 http://marketingtechnews.net/?p=105873 Brands love reaching their most passionate customers. As a former retail CMO myself, I get it. When you reach early planners, you reach the CEOs of the household—an audience that buys and spends more. Reach them first, and you have a shot at being their first choice when it’s time to shop. And yet, for... Read more »

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