Web Analytics Archives - Marketing Tech News https://www.marketingtechnews.net/categories/web-analytics/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 Dec 2023 15:59:45 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Web Analytics Archives - Marketing Tech News https://www.marketingtechnews.net/categories/web-analytics/ 32 32 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/#respond Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 56% of UK consumers always accept cookies without thinking https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/ https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/#respond Wed, 11 Oct 2023 12:55:04 +0000 https://www.marketingtechnews.net/?p=109174 A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/11/56-of-uk-consumers-always-accept-cookies-without-thinking/feed/ 0 47% of UK businesses are embarrassed by their website https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/ https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/#respond Mon, 30 Jan 2023 10:43:37 +0000 https://www.marketingtechnews.net/?p=108677 UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology. This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels 500... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/30/47-of-uk-businesses-are-embarrassed-by-their-website/feed/ 0 How Leicester City Council improved its online experience with website monitoring https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/ https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/#respond Thu, 17 Feb 2022 09:43:59 +0000 https://marketingtechnews.net/?p=107846 Leicester City Council is a unitary authority responsible for local government in the city of Leicester, England. It consists of 54 councillors, representing 22 wards in the city, overseen by a directly elected mayor. It is currently controlled by the Labour Party and has been led by Mayor Sir Peter Soulsby since his election on... Read more »

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]]> https://www.marketingtechnews.net/news/2022/feb/17/how-leicester-city-council-improved-its-online-experience-with-website-monitoring/feed/ 0 How Deuren’s new website boosted organic traffic by 30% https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/ https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/#respond Tue, 25 Jan 2022 08:58:00 +0000 https://marketingtechnews.net/?p=107785 With more than 25 years’ experience in the door manufacturing industry, Deuren provides bespoke luxury doors to architects, self-builders, and property developers. With handmade, pre-hung door sets made to the exact configuration of a client’s project, the Yorkshire-based organisation is a trusted partner for those seeking beautifully crafted, bespoke internal, front, and garage doors. The... Read more »

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]]> https://www.marketingtechnews.net/news/2022/jan/25/how-deurens-new-website-boosted-organic-traffic-by-30/feed/ 0 Black Friday: 70% of retail marketers are concerned about technical issues https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/ https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/#respond Wed, 03 Nov 2021 14:43:01 +0000 https://marketingtechnews.net/?p=107646 As many as 70% of retail marketers are worried that their technology will hinder their success this sales season, despite the majority of them having invested in better digital shopping solutions following Covid-19. This is according to the latest findings from digital experience analytics company, Contentsquare. The company’s latest Sale Season Report surveyed 300 retail... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/03/black-friday-70-of-retail-marketers-are-concerned-about-technical-issues/feed/ 0 TVSquared launches cross-platform analytics solution in UK and Germany https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/ https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/#respond Tue, 02 Nov 2021 11:27:27 +0000 https://marketingtechnews.net/?p=107643 TV analytics firm TVSquared has launched its cross-platform measurement and attribution platform for all forms of TV, ADvantage XP, in the UK and Germany. The scalable solution brings continuous and impression-based measurement of ad exposure and outcomes to TV campaigns across linear, streaming, and addressable TV. By using smart TV viewership data and direct publisher... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/02/tvsquared-launches-cross-platform-analytics-solution-in-uk-and-germany/feed/ 0 65% of UK CEOs think marketers focus on analytics too much https://www.marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/ https://www.marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/#comments Wed, 02 Jun 2021 08:10:00 +0000 http://marketingtechnews.net/?p=107032 CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals. Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales.... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/02/65-of-uk-ceos-think-marketers-focus-on-analytics-too-much/feed/ 1 How microsites are the surprising weapon for in-store customer engagement https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/ https://www.marketingtechnews.net/news/2021/apr/28/how-microsites-are-the-surprising-weapon-for-in-store-customer-engagement/#comments Wed, 28 Apr 2021 12:35:42 +0000 http://marketingtechnews.net/?p=106949 Point-of-purchase displays were once all the rage in marketing. The same can be said for print, radio, catalogue, and TV, but those too have all cooled in their ability to drive awareness and sales — at least when compared to digital. Social media, websites, influencer marketing, and the like are where you’ll find the sizzle... Read more »

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