audience Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/audience/ Digital Marketing News: customer experience, social, mobile marketing Mon, 08 Jan 2024 09:52:50 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png audience Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/audience/ 32 32 Sonobi and Experian team up for enhanced targeting https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/ https://www.marketingtechnews.net/news/2024/jan/08/sonobi-and-experian-team-up-for-enhanced-targeting/#respond Mon, 08 Jan 2024 09:52:48 +0000 https://www.marketingtechnews.net/?p=109356 Sonobi, an independent, consumer-focused technology company providing a fair and equitable media marketplace, is collaborating with global information services company Experian. By partnering with Experian, Sonobi believes it has increased programmatic addressability across the mobile web landscape, growing its reach by 25% while providing a substantial 20% increase in delivered impression value, aiding our ability to connect impactful campaigns to... Read more »

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