CMO Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/cmo/ Digital Marketing News: customer experience, social, mobile marketing Wed, 03 Jan 2024 11:50:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png CMO Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/cmo/ 32 32 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/ https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/#respond Mon, 18 Dec 2023 14:22:11 +0000 https://www.marketingtechnews.net/?p=109335 Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/18/capgeminis-cmo-playbook-for-generative-ai-sees-rapidly-expanding-ecosystem/feed/ 0 55% of marketers report managing more than 1,000 assets and five channels  https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/ https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/#respond Mon, 20 Nov 2023 16:43:13 +0000 https://www.marketingtechnews.net/?p=109262 Enterprise CMS Storyblok‘s survey of 500 senior marketers has revealed that marketers are increasingly becoming overwhelmed by the volume of assets and communications channels they need to manage.  The increasing complexity of marketing is leading to more mistakes and time lost to admin tasks. For example, 37% of marketers say they spend between 5-10 hours each... Read more »

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]]> https://www.marketingtechnews.net/news/2023/nov/20/55-of-marketers-report-managing-more-than-1000-assets-and-five-channels/feed/ 0 Almost half of CMOs feel data hinders creativity https://www.marketingtechnews.net/news/2022/may/25/almost-half-of-cmos-feel-data-hinders-creativity/ https://www.marketingtechnews.net/news/2022/may/25/almost-half-of-cmos-feel-data-hinders-creativity/#respond Wed, 25 May 2022 20:00:33 +0000 https://www.marketingtechnews.net/?p=108036 42% of CMOs believe data is hindering creativity among marketing teams, according to a new report by Adverity, a data and analytics platform for marketing, sales and e-commerce teams. The report, entitled ‘Data, People, and Culture: The Evolving Role of the Modern CMO’, surveyed 300 CMOs across the US, UK, and DACH region (Germany, Austria,... Read more »

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]]> https://www.marketingtechnews.net/news/2022/may/25/almost-half-of-cmos-feel-data-hinders-creativity/feed/ 0 Lack of Trust in marketing data – What does this mean for the CMO? https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/ https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/#respond Mon, 29 Nov 2021 14:44:08 +0000 https://marketingtechnews.net/?p=107703 Earlier this month Adverity launched its latest research project, surveying 964 marketers and marketing data analysts to understand their major challenges, strategic priorities, and pain points. Shockingly, the research found that over a third (34%) of CMOs don’t trust their marketing data, this rises to over 50% of CTOs / CDOs. Meanwhile, the biggest pain... Read more »

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]]> https://www.marketingtechnews.net/news/2021/nov/29/lack-of-trust-in-marketing-data-what-does-this-mean-for-the-cmo/feed/ 0 Three quarters of CMOs ‘are contributing to business growth’ https://www.marketingtechnews.net/news/2021/oct/12/three-quarters-of-cmos-are-contributing-to-business-growth/ https://www.marketingtechnews.net/news/2021/oct/12/three-quarters-of-cmos-are-contributing-to-business-growth/#respond Tue, 12 Oct 2021 14:28:00 +0000 http://marketingtechnews.net/?p=107471 CMOs’ responsibilities are shifting, with around three quarters of them now responsible for contributing to business growth (76%) and data and technology (74%).  This is according to the latest Capgemini Research Institute report, ‘A new playbook for chief marketing officers: Why CMOs should enable real-time marketing to drive sustained growth’.  Despite the CMO’s new data-focused... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/12/three-quarters-of-cmos-are-contributing-to-business-growth/feed/ 0 CIM: Vast majority of marketers optimistic for the industry post-pandemic https://www.marketingtechnews.net/news/2021/jul/07/cim-vast-majority-of-marketers-optimistic-for-the-industry-post-pandemic/ https://www.marketingtechnews.net/news/2021/jul/07/cim-vast-majority-of-marketers-optimistic-for-the-industry-post-pandemic/#respond Wed, 07 Jul 2021 03:26:00 +0000 http://marketingtechnews.net/?p=107159 As many as 71% of marketers believe that the COVID-19 pandemic has positively affected perceptions of their brands, according to a new report from the Chartered Institute of Marketing (CIM). The CMO 50 explored the views of 50 of the UK’s top marketers with regard to the long-term future of the marketing industry, finding that... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jul/07/cim-vast-majority-of-marketers-optimistic-for-the-industry-post-pandemic/feed/ 0 The CMO and CISO: Assessing the evolving intersection https://www.marketingtechnews.net/news/2021/feb/15/the-cmo-and-ciso-assessing-the-evolving-intersection/ https://www.marketingtechnews.net/news/2021/feb/15/the-cmo-and-ciso-assessing-the-evolving-intersection/#respond Mon, 15 Feb 2021 10:42:05 +0000 http://marketingtechnews.net/?p=106735 The world has changed – from Betamax to Netflix, HMV to Spotify, and everything to mobile – and the relentless pace of transformation has put us in a constant state of flux. In a bid to keep up, businesses have increased their focus on digital transformation, propelling the chief information security officer (CISO) from the... Read more »

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]]> https://www.marketingtechnews.net/news/2021/feb/15/the-cmo-and-ciso-assessing-the-evolving-intersection/feed/ 0 The CMO’s viewpoint: Marketing during a pandemic is not business as usual https://www.marketingtechnews.net/news/2020/apr/08/the-cmos-verdict-marketing-during-a-pandemic-is-not-business-as-usual/ https://www.marketingtechnews.net/news/2020/apr/08/the-cmos-verdict-marketing-during-a-pandemic-is-not-business-as-usual/#comments Wed, 08 Apr 2020 11:00:39 +0000 http://marketingtechnews.net/?p=105460 Organisations are struggling to adjust to the new reality of the Covid-19 pandemic. Revenue is being impacted in retail, travel and hospitality industries among others. Companies are figuring out how to keep the business moving while employees are adjusting to working from home. And cyber criminals are having a field day feasting on all of... Read more »

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]]> https://www.marketingtechnews.net/news/2020/apr/08/the-cmos-verdict-marketing-during-a-pandemic-is-not-business-as-usual/feed/ 3 Four key tips to move up the digital marketing career ladder https://www.marketingtechnews.net/news/2020/apr/03/four-key-tips-to-move-up-the-digital-marketing-career-ladder/ https://www.marketingtechnews.net/news/2020/apr/03/four-key-tips-to-move-up-the-digital-marketing-career-ladder/#comments Fri, 03 Apr 2020 11:41:25 +0000 https://www.marketingtechnews.net/?p=104771 For many, a good career involves opportunities to progress however it can be challenging to understand how to get to the top. Although there are different methods of progressing, and people have different suggestions, in my experience it’s often the less traditional routes which yield the best results. Education isn’t everything It might come as... Read more »

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