digital marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digital-marketing/ Digital Marketing News: customer experience, social, mobile marketing Wed, 03 Jan 2024 11:50:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png digital marketing Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/digital-marketing/ 32 32 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 Accenture acquires Jixie’s intelligent digital marketing platform https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/ https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/#respond Wed, 03 Jan 2024 11:22:25 +0000 https://www.marketingtechnews.net/?p=109344 Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen its marketing transformation capabilities and resources through Accenture Song – the firm’s tech-powered creative group – helping Indonesian clients deliver more personalised experiences to enhance customer engagement... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/accenture-acquires-jixies-intelligent-digital-marketing-platform/feed/ 0 Digital marketing skills show positive growth but sector demands outpace professional development  https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/ https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/#respond Tue, 24 Oct 2023 14:09:58 +0000 https://www.marketingtechnews.net/?p=109205 Core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This is according to research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM). This year’s report analyses data... Read more »

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]]> https://www.marketingtechnews.net/news/2023/oct/24/digital-marketing-skills-show-positive-growth-but-sector-demands-outpace-professional-development/feed/ 0 Digital self-service now more popular than calling customer service https://www.marketingtechnews.net/news/2022/mar/22/digital-self-service-now-more-popular-than-calling-customer-service/ https://www.marketingtechnews.net/news/2022/mar/22/digital-self-service-now-more-popular-than-calling-customer-service/#respond Tue, 22 Mar 2022 13:39:01 +0000 https://marketingtechnews.net/?p=107907 Most consumers are ready to swap customer service calls for digital self-service in the wake of their experience during the pandemic, according to a survey released by Macro 4. The research, which examines UK consumer attitudes to household energy and water suppliers, suggests that 61% of customers have become more comfortable interacting with companies digitally... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/22/digital-self-service-now-more-popular-than-calling-customer-service/feed/ 0 97% of companies have moved at least part of their digital marketing in-house https://www.marketingtechnews.net/news/2022/mar/07/97-of-companies-have-moved-at-least-part-of-their-digital-marketing-in-house/ https://www.marketingtechnews.net/news/2022/mar/07/97-of-companies-have-moved-at-least-part-of-their-digital-marketing-in-house/#respond Mon, 07 Mar 2022 15:23:56 +0000 https://marketingtechnews.net/?p=107880 The past 12 months have completely altered the way brands approach their digital initiatives, according to a study by creative management platform Bannerflow, which surveyed senior European marketers to investigate how in-house marketing teams are evolving in 2022. The report includes responses from businesses in a range of different industries, including entertainment & media, mobile... Read more »

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]]> https://www.marketingtechnews.net/news/2022/mar/07/97-of-companies-have-moved-at-least-part-of-their-digital-marketing-in-house/feed/ 0 BT launches digital advertising platform to help businesses grow online https://www.marketingtechnews.net/news/2021/oct/28/bt-launches-digital-advertising-platform-to-help-businesses-grow-online/ https://www.marketingtechnews.net/news/2021/oct/28/bt-launches-digital-advertising-platform-to-help-businesses-grow-online/#respond Thu, 28 Oct 2021 09:25:21 +0000 http://marketingtechnews.net/?p=107506 BT has launched a digital advertising platform to make it easier for businesses to run their own digital marketing campaigns, helping them to better promote their goods and services online. BT’s Digital Marketing Hub gives businesses the tools and support to create, publish and track their digital advertising across Google, Facebook, and Instagram – all... Read more »

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]]> https://www.marketingtechnews.net/news/2021/oct/28/bt-launches-digital-advertising-platform-to-help-businesses-grow-online/feed/ 0 NordVPN Teams sees digital marketers increasingly at risk of cyberattack https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/ https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/#respond Fri, 10 Sep 2021 09:17:31 +0000 http://marketingtechnews.net/?p=107378 According to Expert Market Research, the global digital marketing industry is now valued at $305 billion (£220bn) and is expected to reach $807 billion (£581BN) in 2026, with an estimated CAGR of 17.6%. In such a growing market, cybercriminals are always vying for a share of the cake. Hundreds of marketing firms are targeted by... Read more »

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]]> https://www.marketingtechnews.net/news/2021/sep/10/nordvpn-teams-sees-digital-marketers-increasingly-at-risk-of-cyberattack/feed/ 0 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/feed/ 0 Two-thirds of UK consumers return to brands that treat them as individuals https://www.marketingtechnews.net/news/2021/jul/29/two-thirds-of-uk-consumers-return-to-brands-that-treat-them-as-individuals/ https://www.marketingtechnews.net/news/2021/jul/29/two-thirds-of-uk-consumers-return-to-brands-that-treat-them-as-individuals/#respond Thu, 29 Jul 2021 09:48:22 +0000 http://marketingtechnews.net/?p=107227 As many as 62% of UK consumers are more likely to buy again from brands which treat them like an individual, rather than the same as any other customer. This demand for brands to engage with customers as an individual is mirrored across Europe – in Italy (70%), Spain (63%), France (59%) and Germany (55%). ... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jul/29/two-thirds-of-uk-consumers-return-to-brands-that-treat-them-as-individuals/feed/ 0 Digital marketers among most in demand freelancers https://www.marketingtechnews.net/news/2021/jun/01/digital-marketers-among-most-in-demand-freelancers/ https://www.marketingtechnews.net/news/2021/jun/01/digital-marketers-among-most-in-demand-freelancers/#comments Tue, 01 Jun 2021 02:51:00 +0000 http://marketingtechnews.net/?p=107027 Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months. This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an... Read more »

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