Social Media Archives - Marketing Tech News

Gartner’s 2024 CMO predictions: The double-edged sword of generative AI

James Bourne — Wed, 03 Jan 2024 11:50:29 +0000

Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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Nearly 95% of internet users use social media platforms

Duncan MacRae — Tue, 28 Nov 2023 08:31:35 +0000

The social media space has grown tremendously in recent years, becoming an inevitable part of everyday life for billions worldwide. Today, social media platforms count more users than ever, and their number keeps rising. According to data presented by OnlyAccounts.io, as of October 2023, nearly 95% of all Internet users used social media platforms, or... Read more »

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Contextual-driven campaigns on YouTube drive 28% more attention than industry benchmarks

Duncan MacRae — Tue, 26 Sep 2023 07:15:59 +0000

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz. Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review... Read more »

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Almost 90% of marketers choose Facebook for social media advertising

Duncan MacRae — Tue, 22 Aug 2023 06:57:41 +0000

Although the social media landscape is constantly changing and evolving, with new players fighting for attention from audiences and marketers, no platform stands close to Facebook when it comes to social media advertising. The social media giant, which has an active user base of close to 2.9 billion, remains the most important platform among marketers... Read more »

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Sprout Social acquires Tagger Media

Duncan MacRae — Tue, 15 Aug 2023 07:18:17 +0000

Sprout Social, a provider of social media management software, has acquired Tagger Media, an influencer marketing and social intelligence platform. This acquisition will further establish Sprout as the leader in the social media software market with a comprehensive platform that empowers brands to execute a holistic social strategy at scale. Justyn Howard, Sprout Social’s CEO... Read more »

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Tesco Media and Insight Platform launches media partnership with Pinterest

Duncan MacRae — Tue, 13 Jun 2023 10:07:21 +0000

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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Brands spent $673bn on social media ads in five years

Duncan MacRae — Mon, 22 May 2023 21:35:07 +0000

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and... Read more »

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Investment in social media is ‘critical for long-term success’

Duncan MacRae — Tue, 16 May 2023 17:43:33 +0000

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris... Read more »

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Bye-bye search engines – social media is taking over

Duncan MacRae — Thu, 06 Apr 2023 14:45:28 +0000

82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report. With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it’s clear that businesses are seeing... Read more »

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The European countries most reliant on social media revealed

Duncan MacRae — Tue, 28 Feb 2023 09:56:28 +0000

New research has revealed the European countries most reliant on social media, with Cyprus coming out on top. The study, conducted by gaming site AskGamblers, analysed the latest available usage data for Facebook, Instagram and Messenger to see which countries had the highest share of users compared to the population. It found that Iceland is... Read more »

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