Personalisation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/personalisation/ Digital Marketing News: customer experience, social, mobile marketing Thu, 21 Dec 2023 18:19:57 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Personalisation Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/personalisation/ 32 32 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/#respond Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/20/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/feed/ 0 Half of personalised content is boring and unhelpful https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/ https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/#respond Tue, 01 Aug 2023 12:04:50 +0000 https://www.marketingtechnews.net/?p=109047 More than half (51%) of UK consumers say that the targeted content they receive online is often “boring” or “unhelpful.”  That is according to new research from Optimizely, a digital experience platform (DXP) provider, which reveals that while personalisation holds great potential for enhancing customer loyalty, the reliance on assumptions and outdated technology remain major obstacles.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/aug/01/half-of-personalised-content-is-boring-and-unhelpful/feed/ 0 65% of consumers say personalisation earns loyalty in 2023 https://www.marketingtechnews.net/news/2023/jan/26/65-of-consumers-say-personalisation-earns-loyalty-in-2023/ https://www.marketingtechnews.net/news/2023/jan/26/65-of-consumers-say-personalisation-earns-loyalty-in-2023/#respond Thu, 26 Jan 2023 11:40:20 +0000 https://www.marketingtechnews.net/?p=108669 A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take to earn consumer loyalty in 2023. Retail, travel, hospitality, media and entertainment most at risk as consumers rethink spending  Consumers are thinking more critically about where... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/26/65-of-consumers-say-personalisation-earns-loyalty-in-2023/feed/ 0 Consumers want digital interactions with brands to feel like personal conversations https://www.marketingtechnews.net/news/2022/oct/31/consumers-want-digital-interactions-with-brands-to-feel-like-personal-conversations/ https://www.marketingtechnews.net/news/2022/oct/31/consumers-want-digital-interactions-with-brands-to-feel-like-personal-conversations/#respond Mon, 31 Oct 2022 12:49:45 +0000 https://www.marketingtechnews.net/?p=108479 Businesses have technology gaps that prevent them from making meaningful connections with customers, according to a study by Vonage, a specialist in cloud communications helping businesses accelerate their digital transformation. After two years of nonstop digital transformation among businesses, only 45% of consumers are “very satisfied” with the way they connect with companies, revealing opportunities... Read more »

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]]> https://www.marketingtechnews.net/news/2022/oct/31/consumers-want-digital-interactions-with-brands-to-feel-like-personal-conversations/feed/ 0 UK consumers demand hyper-personalisation, new report reveals https://www.marketingtechnews.net/news/2022/apr/04/uk-consumers-demand-hyper-personalisation-new-report-reveals/ https://www.marketingtechnews.net/news/2022/apr/04/uk-consumers-demand-hyper-personalisation-new-report-reveals/#respond Mon, 04 Apr 2022 09:17:20 +0000 https://marketingtechnews.net/?p=107927 The way to engage with these consumers is through real-time, hyper-personalised experiences, a new eConsultancy report, in partnership with Cheetah Digital reveals. The report 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty shows consumers across the U.K. interact with a brand on multiple channels, oftentimes unpredictably.... Read more »

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]]> https://www.marketingtechnews.net/news/2022/apr/04/uk-consumers-demand-hyper-personalisation-new-report-reveals/feed/ 0 Old School: The forgotten tech making a comeback with marketers https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/ https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/#respond Mon, 16 Aug 2021 12:50:51 +0000 http://marketingtechnews.net/?p=107270 In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech.  Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix.  There... Read more »

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]]> https://www.marketingtechnews.net/news/2021/aug/16/old-school-the-forgotten-tech-making-a-comeback-with-marketers/feed/ 0 Most consumers are happy for advertisers to use personal data to personalise adverts https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/ https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/#respond Fri, 18 Jun 2021 10:54:00 +0000 http://marketingtechnews.net/?p=107088 As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them. Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising. The results revealed that 77% are very... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jun/18/most-consumers-are-happy-for-advertisers-to-use-personal-data-to-personalise-adverts/feed/ 0 Back to basics: Three building blocks for nailing personalisation https://www.marketingtechnews.net/news/2020/jul/03/back-to-basics-three-building-blocks-for-nailing-personalisation/ https://www.marketingtechnews.net/news/2020/jul/03/back-to-basics-three-building-blocks-for-nailing-personalisation/#comments Fri, 03 Jul 2020 12:33:52 +0000 http://marketingtechnews.net/?p=105863 Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality. As with many modern marketing efforts, organisations must grow through... Read more »

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