cookies Archives - Marketing Tech News

63% of marketers lack a clear plan for cookieless personalisation

Duncan MacRae — Wed, 20 Dec 2023 09:59:00 +0000

Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100... Read more »

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56% of UK consumers always accept cookies without thinking

Duncan MacRae — Wed, 11 Oct 2023 12:55:04 +0000

A third (34%) of Brits admit that they have given up following cyber security best practice because it feels like an impossible task, according to research from Thales. The research, which surveyed over 2,000 UK citizens, found an alarming level of consumer apathy when it came to keeping themselves safe online. This apathy is closely... Read more »

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Marketers are unaware of how to prepare for Google’s cookie deprecation

Duncan MacRae — Tue, 19 Sep 2023 18:37:05 +0000

The advertising industry edges closer to one of the most significant changes in a decade, as Google plans to migrate 1% of Chrome users to Privacy Sandbox early next year. Yet, marketers still lack preparedness for the deprecation of the third-party cookie. In a new survey from YouGov, commissioned by Adform, almost half of respondents... Read more »

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Amperity replaces third-party cookies to drive customer acquisition and ROI

Duncan MacRae — Tue, 23 May 2023 20:04:51 +0000

Amperity, an enterprise customer data platform (CDP) for consumer brands, announces a major company milestone of delivering over 10 billion unified customer profiles per day to ad platforms, representing more than $USD300 billion in digital ad spend annually. Through its industry-leading ad connectors and patented unified customer profiles, brands such as Alaska Airlines, Brooks Running,... Read more »

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How retail marketers can empower back-to-school campaigns in a cookieless future

Nick Watson — Thu, 18 Aug 2022 07:16:31 +0000

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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Mobile marketing and a cookieless future: challenges and opportunities

Andy Gladwin — Tue, 16 Aug 2022 08:10:26 +0000

There’s a growing body of evidence, suggesting that people are more obsessed with their mobiles than ever before. For marketers and brands, this obsession translates into incredible opportunity, especially as the third-party cookie crumbles and relationship marketing emerges as king of the marketing paradigm. Smartphones are often the first thing people check in the morning... Read more »

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More than half of UK marketers expect 10-25% revenue drop from cookie deprecation

Duncan MacRae — Tue, 09 Nov 2021 13:15:02 +0000

Two fifths (42%) of marketers say the loss of cookies will decrease revenue and over half of these (57%) expect a drop of 10-25%. This is according to a study by data management firm Lotame. The company surveyed 200 UK senior decision-makers in digital media and marketing to evaluate identity solution adoption amid the flurry... Read more »

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Taking back responsibility for data

Tom Bianchi — Fri, 15 Oct 2021 11:25:00 +0000

It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be. In today’s digital world, it’s a safe bet that much of the customer insights utilised by marketers comes... Read more »

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Creating a data ecosystem built on consumer trust

Duncan MacRae — Mon, 27 Sep 2021 14:24:31 +0000

It’s time to build an ecosystem that is rooted in consumer trust and puts the consumer first, says Tim Geenen, managing director, Addressability Europe at LiveRamp. The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result,... Read more »

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Google delays Chrome tracking cookies ban until 2023

Duncan MacRae — Tue, 29 Jun 2021 07:52:00 +0000

Google has pushed back its planned blocking of third-party cookies on its Chrome internet browser from 2022 until 2023. Cookies are used by websites to track users’ browsing activity to enable digital publishers to better target their adverts. Many of Google’s competitors, including Apple, Microsoft and Mozilla, have already blocked them. Vinay Goel, privacy engineering... Read more »

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